---
title: "Display & Video 360 vs Xandr: Which is searched more?"
description: "Which is more popular in search, Display & Video 360 or Xandr? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dv360-vs-xandr"
publisher: "Brandwave"
---

# Display & Video 360 vs Xandr: Which is searched more?

Which is more popular in search, Display & Video 360 or Xandr? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Display & Video 360 and Xandr
- **Competitive set**: Programmatic advertising platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Display & Video 360 Share of Search**: 0.99%
- **Xandr Share of Search**: 2.4%

## Which is more popular in search, Display & Video 360 or Xandr?

- In August 2026, Xandr had more branded searches than Display & Video 360 among programmatic advertising platforms worldwide. Xandr was estimated to have 2.9K branded searches compared to Display & Video 360’s 1.2K, and held a 2.4% Share of Search versus Display & Video 360’s 0.99%.
- Xandr was ahead of Display & Video 360 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Display & Video 360’s estimated Share of Search among programmatic advertising platforms worldwide moved from 1% to 0.99%, and its estimated monthly branded searches moved from 1.7K to 1.2K.
- Across the 11 months ending August 2026, Xandr’s estimated Share of Search among programmatic advertising platforms worldwide moved from 3.2% to 2.4%, and its estimated monthly branded searches moved from 5.4K to 2.9K.

## How did search popularity change for programmatic advertising platforms worldwide in August 2026?

- Estimated monthly branded searches for Xandr worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.
- Estimated monthly branded searches for Display & Video 360 worldwide fell 30.2% over 11 measured months, from 1.7K to 1.2K in August 2026.

## Month by month

| Month | Display & Video 360 estimated searches | Display & Video 360 Share of Search | Display & Video 360 rank | Xandr estimated searches | Xandr Share of Search | Xandr rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.7K | 1% | 5 | 5.4K | 3.2% | 3 |
| Nov 2025 | 1.6K | 1.3% | 5 | 4.4K | 3.6% | 3 |
| Dec 2025 | 1.4K | 1.2% | 4 | 4.4K | 3.8% | 3 |
| Jan 2026 | 1.5K | 1.1% | 5 | 4.4K | 3.3% | 3 |
| Feb 2026 | 1.6K | 1.3% | 5 | 4.4K | 3.6% | 3 |
| Mar 2026 | 2K | 1.3% | 4 | 4.4K | 2.9% | 3 |
| Apr 2026 | 1.9K | 1.5% | 4 | 3.6K | 2.9% | 3 |
| May 2026 | 1.6K | 1.3% | 4 | 3.6K | 2.9% | 3 |
| Jun 2026 | 1.5K | 1.2% | 4 | 3.6K | 2.9% | 3 |
| Jul 2026 | 1.5K | 1.4% | 4 | 2.9K | 2.8% | 3 |
| Aug 2026 | 1.2K | 0.99% | 4 | 2.9K | 2.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Display & Video 360’s and Xandr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Display & Video 360**: Measured on the search terms “display & video 360” and “display video 360”, summed into one figure.
- **Xandr**: Measured on the search term “xandr”.

- [Display & Video 360 profile](/demand/global-en/brands/dv360)
- [Xandr profile](/demand/global-en/brands/xandr)
- [All programmatic advertising platforms worldwide](/demand/global-en/categories/programmatic-ad-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Display & Video 360 or Xandr?

In August 2026, Xandr had more branded searches than Display & Video 360 among programmatic advertising platforms worldwide. Xandr was estimated to have 2.9K branded searches compared to Display & Video 360’s 1.2K, and held a 2.4% Share of Search versus Display & Video 360’s 0.99%.

## Cite this page

Brandwave. "Display & Video 360 vs Xandr: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dv360-vs-xandr

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dv360-vs-xandr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.