--- title: "D'USSÉ vs Pierre Ferrand: Which is searched more?" description: "Is D'USSÉ or Pierre Ferrand more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cognac brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dusse-vs-pierre-ferrand" publisher: "Brandwave" --- # D'USSÉ vs Pierre Ferrand: Which is searched more? Is D'USSÉ or Pierre Ferrand more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cognac brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: D'USSÉ and Pierre Ferrand - **Competitive set**: Cognac brands - **Market**: Global - **Month measured**: Sep 2026 - **D'USSÉ Share of Search**: 3.7% - **Pierre Ferrand Share of Search**: 0.15% ## Is D'USSÉ or Pierre Ferrand more popular in search? - In September 2026, D'USSÉ had more branded searches than Pierre Ferrand among cognac brands worldwide. D'USSÉ had about 60,500 branded searches, while Pierre Ferrand had 2,400. D'USSÉ made up 3.7% of all cognac brand searches we track, and Pierre Ferrand accounted for 0.15%. - D'USSÉ was ahead of Pierre Ferrand in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, D'USSÉ’s share of searches among cognac brands worldwide moved from 4% to 3.7%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Pierre Ferrand’s share of searches among cognac brands worldwide moved from 0.19% to 0.15%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top cognac brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pierre Ferrand was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. D'USSÉ was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. D'USSÉ and Pierre Ferrand were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hennessy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rémy Martin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Courvoisier | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Martell | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Pierre Ferrand | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Camus | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Hine | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | D'USSÉ | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Delamain | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Frapin | 10th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about cognac brands - Asked ChatGPT "Which cognac should I buy?": 1. Rémy Martin, 2. Hennessy, 3. Courvoisier - Asked ChatGPT "What are the best cognac brands?": 1. Rémy Martin, 2. Hennessy, 3. Martell, 4. Courvoisier, 5. Pierre Ferrand, 6. Camus, 7. Hine, 8. Delamain - Asked ChatGPT "What's a good cognac for a beginner?": 1. Hennessy, 2. Rémy Martin, 3. Courvoisier - Searched Google, AI Overview "cognac": 1. Hennessy, 2. Rémy Martin, 3. Courvoisier - Searched Google, AI Overview "cognac brands": 1. Hennessy, 2. Rémy Martin, 3. Martell, 4. Courvoisier, 5. D'USSÉ, 6. Pierre Ferrand, 7. Hine, 8. Camus, 9. Frapin Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for cognac brands worldwide in September 2026? - In September 2026, D'USSÉ gained share of searches among cognac brands worldwide, from 3.2% to 3.7%. - Estimated monthly branded searches for Pierre Ferrand worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Month by month | Month | D'USSÉ estimated searches | D'USSÉ Share of Search | D'USSÉ rank | Pierre Ferrand estimated searches | Pierre Ferrand Share of Search | Pierre Ferrand rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 4% | 5 | 2.9K | 0.19% | 9 | | Nov 2025 | 60.5K | 3.9% | 5 | 2.9K | 0.19% | 10 | | Dec 2025 | 74K | 3.7% | 5 | 4.4K | 0.22% | 9 | | Jan 2026 | 49.5K | 3.2% | 5 | 2.9K | 0.18% | 10 | | Feb 2026 | 49.5K | 3.8% | 5 | 2.9K | 0.22% | 9 | | Mar 2026 | 49.5K | 3.8% | 5 | 3.6K | 0.27% | 9 | | Apr 2026 | 49.5K | 3.8% | 5 | 2.9K | 0.22% | 9 | | May 2026 | 49.5K | 3.4% | 5 | 2.4K | 0.17% | 9 | | Jun 2026 | 49.5K | 3.3% | 5 | 2.4K | 0.16% | 9 | | Jul 2026 | 49.5K | 3.4% | 5 | 2.4K | 0.17% | 9 | | Aug 2026 | 49.5K | 3.2% | 5 | 2.4K | 0.16% | 9 | | Sep 2026 | 60.5K | 3.7% | 5 | 2.4K | 0.15% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using D'USSÉ’s and Pierre Ferrand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **D'USSÉ**: Measured on the search term “dusse”. - **Pierre Ferrand**: Measured on the search term “pierre ferrand”. - [D'USSÉ profile](/demand/global-en/brands/dusse) - [Pierre Ferrand profile](/demand/global-en/brands/pierre-ferrand) - [All cognac brands worldwide](/demand/global-en/categories/cognac-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is D'USSÉ or Pierre Ferrand more popular in search? In September 2026, D'USSÉ had more branded searches than Pierre Ferrand among cognac brands worldwide. D'USSÉ had about 60,500 branded searches, while Pierre Ferrand had 2,400. D'USSÉ made up 3.7% of all cognac brand searches we track, and Pierre Ferrand accounted for 0.15%. ## Cite this page Brandwave. "D'USSÉ vs Pierre Ferrand: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dusse-vs-pierre-ferrand This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dusse-vs-pierre-ferrand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.