--- title: "Duravit vs Toto: Which is searched more?" description: "Is Duravit or Toto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/duravit-vs-toto" publisher: "Brandwave" --- # Duravit vs Toto: Which is searched more? Is Duravit or Toto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Duravit and Toto - **Competitive set**: Toilet brands - **Market**: Global - **Month measured**: Sep 2026 - **Duravit Share of Search**: 9.3% - **Toto Share of Search**: 18.5% ## Is Duravit or Toto more popular in search? - In September 2026, Toto had more branded searches than Duravit among toilet brands worldwide. Toto had about 120,000 branded searches, while Duravit had 60,500. Toto made up 18.5% of all toilet brand searches we track, and Duravit accounted for 9.3%. - Toto was ahead of Duravit in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Duravit’s share of searches among toilet brands worldwide moved from 12.6% to 9.3%, and its estimated monthly branded searches moved from 90.5K to 60.5K. - Across the 12 months ending September 2026, Toto’s share of searches among toilet brands worldwide moved from 20.5% to 18.5%, and its estimated monthly branded searches moved from 148K to 120K. ## Top toilet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Toto was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Duravit was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Toto was listed before Duravit in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toto | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kohler | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | American Standard | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Duravit | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Caroma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Methven | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toilet brands - Asked ChatGPT "Which toilet brand should I buy?": 1. Toto, 2. American Standard, 3. Kohler - Asked ChatGPT "What are the best toilet brands?": 1. Toto, 2. Kohler, 3. American Standard, 4. Duravit - Asked ChatGPT "What's the best toilet brand for bathroom renovation?": 1. Toto, 2. Kohler, 3. American Standard - Searched Google, AI Overview "toilet brands": 1. Toto, 2. Kohler, 3. American Standard, 4. Duravit - Searched Google, AI Overview "one piece toilet": named none of the brands we track Not named in any answer: Caroma and Methven. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for toilet brands worldwide in September 2026? - In September 2026, Toto lost share of searches among toilet brands worldwide, from 21.4% to 18.5%. - In September 2026, Duravit lost share of searches among toilet brands worldwide, from 10.7% to 9.3%. ## Month by month | Month | Duravit estimated searches | Duravit Share of Search | Duravit rank | Toto estimated searches | Toto Share of Search | Toto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 12.6% | 4 | 148K | 20.5% | 2 | | Nov 2025 | 74K | 10.8% | 4 | 148K | 21.5% | 2 | | Dec 2025 | 74K | 12% | 4 | 148K | 24% | 2 | | Jan 2026 | 90.5K | 12.1% | 4 | 178K | 23.7% | 2 | | Feb 2026 | 74K | 12% | 4 | 145K | 23.6% | 2 | | Mar 2026 | 74K | 10.8% | 4 | 145K | 21.3% | 2 | | Apr 2026 | 74K | 10.8% | 4 | 145K | 21.3% | 2 | | May 2026 | 74K | 11.9% | 4 | 145K | 23.4% | 2 | | Jun 2026 | 74K | 12% | 4 | 145K | 23.6% | 2 | | Jul 2026 | 60.5K | 10% | 4 | 145K | 24.1% | 2 | | Aug 2026 | 74K | 10.7% | 4 | 148K | 21.4% | 2 | | Sep 2026 | 60.5K | 9.3% | 4 | 120K | 18.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Duravit’s and Toto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Duravit**: Measured on the search term “duravit”. - **Toto**: Measured on the search terms “toto seat”, “toto toilet” and “toto toilet seat”, summed into one figure. - [Duravit profile](/demand/global-en/brands/duravit) - [Toto profile](/demand/global-en/brands/toto) - [All toilet brands worldwide](/demand/global-en/categories/toilet-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Duravit or Toto more popular in search? In September 2026, Toto had more branded searches than Duravit among toilet brands worldwide. Toto had about 120,000 branded searches, while Duravit had 60,500. Toto made up 18.5% of all toilet brand searches we track, and Duravit accounted for 9.3%. ## Cite this page Brandwave. "Duravit vs Toto: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/duravit-vs-toto This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/duravit-vs-toto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.