--- title: "Duralex vs Waterford: Which is searched more?" description: "Is Duralex or Waterford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Glassware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/duralex-vs-waterford" publisher: "Brandwave" --- # Duralex vs Waterford: Which is searched more? Is Duralex or Waterford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Glassware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Duralex and Waterford - **Competitive set**: Glassware brands - **Market**: Global - **Month measured**: Sep 2026 - **Duralex Share of Search**: 30.7% - **Waterford Share of Search**: 45.8% ## Is Duralex or Waterford more popular in search? - In September 2026, Waterford had more branded searches than Duralex among glassware brands worldwide. Waterford had about 246,000 branded searches, while Duralex had 165,000. Waterford made up 45.8% of all glassware brand searches we track, and Duralex accounted for 30.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Duralex took it in November 2025, Waterford took it in December 2025. - Across the 12 months ending September 2026, Duralex’s share of searches among glassware brands worldwide moved from 29.4% to 30.7%, and its estimated monthly branded searches held steady at 165K. - Across the 12 months ending September 2026, Waterford’s share of searches among glassware brands worldwide moved from 43.8% to 45.8%, and its estimated monthly branded searches held steady at 246K. ## Top glassware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Duralex appeared in all five answers. Waterford was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Duralex was listed before Waterford in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Duralex | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Libbey | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bormioli Rocco | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Riedel | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Schott Zwiesel | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Waterford | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Zalto | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Baccarat | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Luigi Bormioli | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about glassware brands - Asked ChatGPT "Which glassware brand should I buy?": 1. Libbey, 2. Duralex, 3. Schott Zwiesel, 4. Riedel, 5. Waterford - Asked ChatGPT "What are the best glassware brands?": 1. Riedel, 2. Schott Zwiesel, 3. Bormioli Rocco, 4. Libbey, 5. Waterford, 6. Baccarat, 7. Duralex, 8. Luigi Bormioli, 9. Zalto - Asked ChatGPT "What's the best glassware brand for everyday dining?": 1. Duralex, 2. Libbey, 3. Schott Zwiesel, 4. Bormioli Rocco - Searched Google, AI Overview "glassware brands": 1. Duralex, 2. Bormioli Rocco, 3. Libbey, 4. Riedel, 5. Zalto, 6. Waterford, 7. Baccarat - Searched Google, AI Overview "best glassware": 1. Duralex, 2. Bormioli Rocco, 3. Libbey, 4. Zalto, 5. Riedel Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for glassware brands worldwide in September 2026? - In September 2026, Duralex gained share of searches among glassware brands worldwide, from 23% to 30.7%. - In September 2026, Waterford lost share of searches among glassware brands worldwide, from 51.3% to 45.8%. ## Month by month | Month | Duralex estimated searches | Duralex Share of Search | Duralex rank | Waterford estimated searches | Waterford Share of Search | Waterford rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 29.4% | 2 | 246K | 43.8% | 1 | | Nov 2025 | 550K | 56.8% | 1 | 246K | 25.4% | 2 | | Dec 2025 | 165K | 29.4% | 2 | 201K | 35.8% | 1 | | Jan 2026 | 165K | 31.3% | 2 | 201K | 38.1% | 1 | | Feb 2026 | 110K | 24.8% | 2 | 201K | 45.4% | 1 | | Mar 2026 | 110K | 22.4% | 2 | 246K | 50.1% | 1 | | Apr 2026 | 135K | 25.7% | 2 | 246K | 46.8% | 1 | | May 2026 | 201K | 33.7% | 2 | 246K | 41.3% | 1 | | Jun 2026 | 165K | 30.6% | 2 | 246K | 45.6% | 1 | | Jul 2026 | 110K | 22.3% | 2 | 246K | 49.9% | 1 | | Aug 2026 | 135K | 23% | 2 | 301K | 51.3% | 1 | | Sep 2026 | 165K | 30.7% | 2 | 246K | 45.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Duralex’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Duralex**: Measured on the search term “duralex”. - **Waterford**: Measured on the search term “waterford”. - [Duralex profile](/demand/global-en/brands/duralex) - [Waterford profile](/demand/global-en/brands/waterford) - [All glassware brands worldwide](/demand/global-en/categories/glassware-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Duralex or Waterford more popular in search? In September 2026, Waterford had more branded searches than Duralex among glassware brands worldwide. Waterford had about 246,000 branded searches, while Duralex had 165,000. Waterford made up 45.8% of all glassware brand searches we track, and Duralex accounted for 30.7%. ## Cite this page Brandwave. "Duralex vs Waterford: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/duralex-vs-waterford This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/duralex-vs-waterford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.