---
title: "Durable vs Mixo: Which is searched more?"
description: "Is Durable or Mixo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI website builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/durable-vs-mixo"
publisher: "Brandwave"
---

# Durable vs Mixo: Which is searched more?

Is Durable or Mixo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI website builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Durable and Mixo
- **Competitive set**: AI website builders
- **Market**: Global
- **Month measured**: Sep 2026
- **Durable Share of Search**: 5.4%
- **Mixo Share of Search**: 0.45%

## Is Durable or Mixo more popular in search?

- In September 2026, Durable had more branded searches than Mixo among AI website builders worldwide. Durable had about 19,100 branded searches, while Mixo had 1,600. Durable made up 5.4% of all AI website builder searches we track, and Mixo accounted for 0.45%.
- Durable was ahead of Mixo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Durable’s share of searches among AI website builders worldwide moved from 9.9% to 5.4%, and its estimated monthly branded searches moved from 35K to 19.1K.
- Across the 12 months ending September 2026, Mixo’s share of searches among AI website builders worldwide moved from 0.68% to 0.45%, and its estimated monthly branded searches moved from 2.4K to 1.6K.

## Top AI website builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Durable was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mixo did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Wix | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Framer | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Hostinger | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Lovable | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Durable | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| 10Web | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Relume | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dorik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mixo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about AI website builders

- Asked ChatGPT "Which AI website builder should I use?": 1. Wix, 2. Framer, 3. Lovable, 4. Hostinger
- Asked ChatGPT "What are the best AI website builders?": 1. Wix, 2. Framer, 3. Lovable, 4. Hostinger
- Asked ChatGPT "What's the best AI website builder for a small business?": 1. Wix, 2. Durable, 3. Hostinger
- Searched Google, AI Overview "ai website builder": 1. Wix, 2. Framer, 3. 10Web
- Searched Google, AI Overview "ai website generator": 1. Wix, 2. Hostinger

Not named in any answer: Relume, Dorik and Mixo.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## How did search popularity change for AI website builders worldwide in September 2026?

- Estimated monthly branded searches for Durable worldwide fell 45.4% over 12 measured months, from 35K to 19.1K in September 2026.
- Estimated monthly branded searches for Mixo worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

## Month by month

| Month | Durable estimated searches | Durable Share of Search | Durable rank | Mixo estimated searches | Mixo Share of Search | Mixo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 35K | 9.9% | 6 | 2.4K | 0.68% | 9 |
| Nov 2025 | 35K | 9.5% | 6 | 2.4K | 0.65% | 9 |
| Dec 2025 | 35.5K | 9.8% | 5 | 1.9K | 0.53% | 9 |
| Jan 2026 | 36K | 8.5% | 6 | 1.9K | 0.45% | 9 |
| Feb 2026 | 35.5K | 7.6% | 5 | 2.4K | 0.52% | 9 |
| Mar 2026 | 52.4K | 9.4% | 5 | 1.6K | 0.29% | 9 |
| Apr 2026 | 52.4K | 9% | 4 | 1.9K | 0.33% | 9 |
| May 2026 | 35.5K | 6.4% | 5 | 1.9K | 0.34% | 9 |
| Jun 2026 | 23.8K | 4.6% | 6 | 1.6K | 0.31% | 9 |
| Jul 2026 | 23.8K | 4.6% | 6 | 1.6K | 0.31% | 9 |
| Aug 2026 | 23.5K | 5.4% | 5 | 1.6K | 0.37% | 9 |
| Sep 2026 | 19.1K | 5.4% | 5 | 1.6K | 0.45% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using Durable’s and Mixo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Durable**: Measured on the search terms “durable ai” and “durable website builder”, summed into one figure.
- **Mixo**: Measured on the search term “mixo ai”.

- [Durable profile](/demand/global-en/brands/durable)
- [Mixo profile](/demand/global-en/brands/mixo)
- [All AI website builders worldwide](/demand/global-en/categories/ai-website-builders): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Durable or Mixo more popular in search?

In September 2026, Durable had more branded searches than Mixo among AI website builders worldwide. Durable had about 19,100 branded searches, while Mixo had 1,600. Durable made up 5.4% of all AI website builder searches we track, and Mixo accounted for 0.45%.

## Cite this page

Brandwave. "Durable vs Mixo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/durable-vs-mixo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/durable-vs-mixo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
