--- title: "Dura-Trel vs Thompson & Morgan: Which is searched more?" description: "Is Dura-Trel or Thompson & Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trellis brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dura-trel-vs-thompson-morgan" publisher: "Brandwave" --- # Dura-Trel vs Thompson & Morgan: Which is searched more? Is Dura-Trel or Thompson & Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trellis brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dura-Trel and Thompson & Morgan - **Competitive set**: Trellis brands - **Market**: Global - **Month measured**: Sep 2026 - **Dura-Trel Share of Search**: 0.05% - **Thompson & Morgan Share of Search**: 17.7% ## Is Dura-Trel or Thompson & Morgan more popular in search? - In September 2026, Thompson & Morgan had more branded searches than Dura-Trel among trellis brands worldwide. Thompson & Morgan had about 54,900 branded searches, while Dura-Trel had 140. Thompson & Morgan made up 17.7% of all trellis brand searches we track, and Dura-Trel accounted for 0.05%. - Thompson & Morgan was ahead of Dura-Trel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dura-Trel’s share of searches among trellis brands worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 210 to 140. - Across the 12 months ending September 2026, Thompson & Morgan’s share of searches among trellis brands worldwide moved from 16.9% to 17.7%, and its estimated monthly branded searches moved from 44.9K to 54.9K. ## Top trellis brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dura-Trel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Thompson & Morgan did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dura-Trel | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Vego Garden | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Gardena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thompson & Morgan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Forest Garden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smart Garden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gardman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haxnicks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about trellis brands - Asked ChatGPT "Which trellis brand should I buy?": 1. Dura-Trel, 2. Vego Garden - Asked ChatGPT "What are the best trellis brands?": 1. Dura-Trel - Asked ChatGPT "What's the best trellis brand for climbing plants?": 1. Dura-Trel, 2. Vego Garden - Searched Google, AI Overview "plant trellis": named none of the brands we track - Searched Google, AI Overview "trellis for climbing plants": named none of the brands we track Not named in any answer: Gardena, Thompson & Morgan, Forest Garden, Smart Garden, Gardman and Haxnicks. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for trellis brands worldwide in September 2026? - In September 2026, Thompson & Morgan gained share of searches among trellis brands worldwide, from 14.8% to 17.7%. - Estimated monthly branded searches for Dura-Trel worldwide fell 33.3% over 12 measured months, from 210 to 140 in September 2026. ## Month by month | Month | Dura-Trel estimated searches | Dura-Trel Share of Search | Dura-Trel rank | Thompson & Morgan estimated searches | Thompson & Morgan Share of Search | Thompson & Morgan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 0.08% | 8 | 44.9K | 16.9% | 2 | | Nov 2025 | 140 | 0.05% | 8 | 37.5K | 14.1% | 2 | | Dec 2025 | 110 | 0.05% | 8 | 30.7K | 13.7% | 2 | | Jan 2026 | 110 | 0.04% | 8 | 54.9K | 21.1% | 2 | | Feb 2026 | 140 | 0.04% | 8 | 72.6K | 23.2% | 2 | | Mar 2026 | 260 | 0.05% | 8 | 122K | 22.6% | 2 | | Apr 2026 | 320 | 0.05% | 8 | 145K | 23.1% | 2 | | May 2026 | 320 | 0.05% | 8 | 118K | 17.1% | 2 | | Jun 2026 | 260 | 0.05% | 8 | 65.9K | 13% | 2 | | Jul 2026 | 170 | 0.04% | 8 | 53.9K | 12.9% | 2 | | Aug 2026 | 170 | 0.05% | 8 | 53.9K | 14.8% | 2 | | Sep 2026 | 140 | 0.05% | 8 | 54.9K | 17.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Dura-Trel’s and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dura-Trel**: Measured on the search term “dura trel”. - **Thompson & Morgan**: Measured on the search terms “thompson and morgan” and “thompson morgan”, summed into one figure. - [Dura-Trel profile](/demand/global-en/brands/dura-trel) - [Thompson & Morgan profile](/demand/global-en/brands/thompson-morgan) - [All trellis brands worldwide](/demand/global-en/categories/trellis-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dura-Trel or Thompson & Morgan more popular in search? In September 2026, Thompson & Morgan had more branded searches than Dura-Trel among trellis brands worldwide. Thompson & Morgan had about 54,900 branded searches, while Dura-Trel had 140. Thompson & Morgan made up 17.7% of all trellis brand searches we track, and Dura-Trel accounted for 0.05%. ## Cite this page Brandwave. "Dura-Trel vs Thompson & Morgan: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dura-trel-vs-thompson-morgan This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dura-trel-vs-thompson-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.