---
title: "Duplicator vs UpdraftPlus: Which is searched more?"
description: "Which is more popular in search, Duplicator or UpdraftPlus? Compare estimated monthly branded-search demand and Share of Search inside the WordPress backup plugins set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/duplicator-vs-updraftplus"
publisher: "Brandwave"
---

# Duplicator vs UpdraftPlus: Which is searched more?

Which is more popular in search, Duplicator or UpdraftPlus? Compare estimated monthly branded-search demand and Share of Search inside the WordPress backup plugins set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Duplicator and UpdraftPlus
- **Competitive set**: WordPress backup plugins
- **Market**: Global
- **Month measured**: Sep 2026
- **Duplicator Share of Search**: 31.2%
- **UpdraftPlus Share of Search**: 38.2%

## Which is more popular in search, Duplicator or UpdraftPlus?

- In September 2026, UpdraftPlus had more branded searches than Duplicator among WordPress backup plugins worldwide. UpdraftPlus was estimated to have 6.6K branded searches compared to Duplicator’s 5.4K, and held a 38.2% Share of Search versus Duplicator’s 31.2%.
- UpdraftPlus was ahead of Duplicator in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Duplicator’s estimated Share of Search among WordPress backup plugins worldwide held steady at 31.2%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 12 months ending September 2026, UpdraftPlus’ estimated Share of Search among WordPress backup plugins worldwide moved from 38.1% to 38.2%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

## How did search popularity change for WordPress backup plugins worldwide in September 2026?

- In September 2026, Duplicator gained estimated Share of Search among WordPress backup plugins worldwide, from 24% to 31.2%.
- In September 2026, UpdraftPlus lost estimated Share of Search among WordPress backup plugins worldwide, from 44.3% to 38.2%.

## Month by month

| Month | Duplicator estimated searches | Duplicator Share of Search | Duplicator rank | UpdraftPlus estimated searches | UpdraftPlus Share of Search | UpdraftPlus rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 31.2% | 2 | 9.9K | 38.1% | 1 |
| Nov 2025 | 8.1K | 29.1% | 2 | 9.9K | 35.6% | 1 |
| Dec 2025 | 8.1K | 34.5% | 1 | 8.1K | 34.5% | 2 |
| Jan 2026 | 8.1K | 33.1% | 2 | 9.9K | 40.4% | 1 |
| Feb 2026 | 6.6K | 27.7% | 2 | 9.9K | 41.6% | 1 |
| Mar 2026 | 6.6K | 28.7% | 2 | 9.9K | 43% | 1 |
| Apr 2026 | 6.6K | 31.9% | 2 | 8.1K | 39.1% | 1 |
| May 2026 | 5.4K | 28.7% | 2 | 8.1K | 43.1% | 1 |
| Jun 2026 | 5.4K | 26.2% | 2 | 9.9K | 48.1% | 1 |
| Jul 2026 | 5.4K | 28.7% | 2 | 8.1K | 43.1% | 1 |
| Aug 2026 | 4.4K | 24% | 2 | 8.1K | 44.3% | 1 |
| Sep 2026 | 5.4K | 31.2% | 2 | 6.6K | 38.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Duplicator’s and UpdraftPlus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Duplicator**: Measured on the search term “duplicator”.
- **UpdraftPlus**: Measured on the search term “updraftplus”.

- [Duplicator profile](/demand/global-en/brands/duplicator)
- [UpdraftPlus profile](/demand/global-en/brands/updraftplus)
- [All WordPress backup plugins worldwide](/demand/global-en/categories/wordpress-backup-plugins): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Duplicator or UpdraftPlus?

In September 2026, UpdraftPlus had more branded searches than Duplicator among WordPress backup plugins worldwide. UpdraftPlus was estimated to have 6.6K branded searches compared to Duplicator’s 5.4K, and held a 38.2% Share of Search versus Duplicator’s 31.2%.

## Cite this page

Brandwave. "Duplicator vs UpdraftPlus: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/duplicator-vs-updraftplus

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/duplicator-vs-updraftplus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.