---
title: "Duolingo vs Rosetta Stone: Which is more popular by branded search?"
description: "Which is more popular in search, Duolingo or Rosetta Stone? Compare estimated monthly branded-search demand and Share of Search inside the Language learning apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/duolingo-vs-rosetta-stone"
publisher: "Brandwave"
---

# Duolingo vs Rosetta Stone: Which is more popular by branded search?

Which is more popular in search, Duolingo or Rosetta Stone? Compare estimated monthly branded-search demand and Share of Search inside the Language learning apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Duolingo and Rosetta Stone
- **Competitive set**: Language learning apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Duolingo Share of Search**: 89.8%
- **Rosetta Stone Share of Search**: 4.3%

## Which is more popular in search, Duolingo or Rosetta Stone?

- In August 2026, Duolingo had more branded searches than Rosetta Stone among language learning apps worldwide. Duolingo was estimated to have 7.7M branded searches compared to Rosetta Stone’s 368K, and held an 89.8% Share of Search versus Rosetta Stone’s 4.3%.
- Duolingo was ahead of Rosetta Stone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps worldwide moved from 88.6% to 89.8%, and its estimated monthly branded searches moved from 9.3M to 7.7M.
- Across the 11 months ending August 2026, Rosetta Stone’s estimated Share of Search among language learning apps worldwide held steady at 4.3%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for language learning apps worldwide in August 2026?

- In August 2026, Duolingo gained estimated Share of Search among language learning apps worldwide, from 88.6% to 89.8%.
- Rosetta Stone’s estimated Share of Search among language learning apps worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.

## Month by month

| Month | Duolingo estimated searches | Duolingo Share of Search | Duolingo rank | Rosetta Stone estimated searches | Rosetta Stone Share of Search | Rosetta Stone rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.3M | 88.6% | 1 | 450K | 4.3% | 2 |
| Nov 2025 | 7.6M | 86% | 1 | 450K | 5.1% | 2 |
| Dec 2025 | 7.6M | 87.9% | 1 | 368K | 4.2% | 2 |
| Jan 2026 | 7.7M | 85.8% | 1 | 450K | 5% | 2 |
| Feb 2026 | 7.6M | 88.4% | 1 | 368K | 4.3% | 2 |
| Mar 2026 | 7.6M | 87.6% | 1 | 368K | 4.2% | 2 |
| Apr 2026 | 7.7M | 89.6% | 1 | 301K | 3.5% | 2 |
| May 2026 | 7.8M | 89.9% | 1 | 301K | 3.5% | 2 |
| Jun 2026 | 7.7M | 90.3% | 1 | 301K | 3.5% | 2 |
| Jul 2026 | 6.3M | 88.6% | 1 | 301K | 4.2% | 2 |
| Aug 2026 | 7.7M | 89.8% | 1 | 368K | 4.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Duolingo’s and Rosetta Stone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Duolingo**: Measured on the search terms “duolingo”, “duolingo app”, “duolingo com”, “duolingo language” and “duolingo language learning”, summed into one figure.
- **Rosetta Stone**: Measured on the search term “rosetta stone”.

- [Duolingo profile](/demand/global-en/brands/duolingo)
- [Rosetta Stone profile](/demand/global-en/brands/rosetta-stone)
- [All language learning apps worldwide](/demand/global-en/categories/ai-language-learning-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Duolingo or Rosetta Stone?

In August 2026, Duolingo had more branded searches than Rosetta Stone among language learning apps worldwide. Duolingo was estimated to have 7.7M branded searches compared to Rosetta Stone’s 368K, and held an 89.8% Share of Search versus Rosetta Stone’s 4.3%.

## Cite this page

Brandwave. "Duolingo vs Rosetta Stone: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/duolingo-vs-rosetta-stone

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/duolingo-vs-rosetta-stone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.