--- title: "Duolingo vs Pimsleur: Which is searched more?" description: "Is Duolingo or Pimsleur more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Language learning apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/duolingo-vs-pimsleur" publisher: "Brandwave" --- # Duolingo vs Pimsleur: Which is searched more? Is Duolingo or Pimsleur more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Language learning apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Duolingo and Pimsleur - **Competitive set**: Language learning apps - **Market**: Global - **Month measured**: Sep 2026 - **Duolingo Share of Search**: 88.8% - **Pimsleur Share of Search**: 0.72% ## Is Duolingo or Pimsleur more popular in search? - In September 2026, Duolingo had more branded searches than Pimsleur among language learning apps worldwide. Duolingo had about 9.1 million branded searches, while Pimsleur had 74,000. Duolingo made up 88.8% of all language learning app searches we track, and Pimsleur accounted for 0.72%. - Duolingo was ahead of Pimsleur in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Duolingo’s share of searches among language learning apps worldwide moved from 88.2% to 88.8%, and its estimated monthly branded searches held steady at 9.1M. - Across the 12 months ending September 2026, Pimsleur’s share of searches among language learning apps worldwide moved from 0.71% to 0.72%, and its estimated monthly branded searches held steady at 74K. ## Top language learning apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Duolingo appeared in all five answers. Pimsleur was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Duolingo was listed before Pimsleur in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Duolingo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Babbel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Busuu | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pimsleur | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Memrise | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rosetta Stone | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Drops | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about language learning apps - Asked ChatGPT "Which language learning app should I use?": 1. Duolingo, 2. Busuu, 3. Babbel - Asked ChatGPT "What are the best language learning apps?": 1. Duolingo, 2. Babbel, 3. Pimsleur, 4. Busuu, 5. Memrise, 6. Rosetta Stone - Asked ChatGPT "What's the best language learning app for learn a language?": 1. Babbel, 2. Duolingo, 3. Pimsleur, 4. Busuu - Searched Google, AI Overview "language learning app": 1. Duolingo, 2. Babbel, 3. Pimsleur - Searched Google, AI Overview "learn spanish app": 1. Duolingo, 2. Babbel, 3. Busuu Not named in any answer: Drops. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for language learning apps worldwide in September 2026? Neither Duolingo nor Pimsleur moved beyond provider rounding among language learning apps in Sep 2026. ## Month by month | Month | Duolingo estimated searches | Duolingo Share of Search | Duolingo rank | Pimsleur estimated searches | Pimsleur Share of Search | Pimsleur rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.1M | 88.2% | 1 | 74K | 0.71% | 6 | | Nov 2025 | 7.5M | 85.3% | 1 | 90.5K | 1% | 6 | | Dec 2025 | 7.5M | 87.1% | 1 | 110K | 1.3% | 6 | | Jan 2026 | 7.5M | 85.2% | 1 | 90.5K | 1% | 6 | | Feb 2026 | 7.5M | 87.9% | 1 | 74K | 0.87% | 6 | | Mar 2026 | 7.5M | 87.1% | 1 | 74K | 0.86% | 6 | | Apr 2026 | 7.5M | 89.1% | 1 | 74K | 0.88% | 6 | | May 2026 | 7.5M | 89.3% | 1 | 74K | 0.88% | 6 | | Jun 2026 | 7.5M | 89.7% | 1 | 74K | 0.89% | 6 | | Jul 2026 | 6.1M | 88% | 1 | 74K | 1.1% | 6 | | Aug 2026 | 7.5M | 89.2% | 1 | 74K | 0.88% | 6 | | Sep 2026 | 9.1M | 88.8% | 1 | 74K | 0.72% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Duolingo’s and Pimsleur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Duolingo**: Measured on the search term “duolingo”. - **Pimsleur**: Measured on the search term “pimsleur”. - [Duolingo profile](/demand/global-en/brands/duolingo) - [Pimsleur profile](/demand/global-en/brands/pimsleur) - [All language learning apps worldwide](/demand/global-en/categories/ai-language-learning-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Duolingo or Pimsleur more popular in search? In September 2026, Duolingo had more branded searches than Pimsleur among language learning apps worldwide. Duolingo had about 9.1 million branded searches, while Pimsleur had 74,000. Duolingo made up 88.8% of all language learning app searches we track, and Pimsleur accounted for 0.72%. ## Cite this page Brandwave. "Duolingo vs Pimsleur: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/duolingo-vs-pimsleur This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/duolingo-vs-pimsleur. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.