---
title: "Duolingo vs Memrise: Which is more popular by branded search?"
description: "Which is more popular in search, Duolingo or Memrise? Compare estimated monthly branded-search demand and Share of Search inside the Language learning apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/duolingo-vs-memrise"
publisher: "Brandwave"
---

# Duolingo vs Memrise: Which is more popular by branded search?

Which is more popular in search, Duolingo or Memrise? Compare estimated monthly branded-search demand and Share of Search inside the Language learning apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Duolingo and Memrise
- **Competitive set**: Language learning apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Duolingo Share of Search**: 93.3%
- **Memrise Share of Search**: 1.2%

## Which is more popular in search, Duolingo or Memrise?

- In August 2026, Duolingo had more branded searches than Memrise among language learning apps worldwide. Duolingo was estimated to have 7.7M branded searches compared to Memrise’s 98.6K, and held a 93.3% Share of Search versus Memrise’s 1.2%.
- Duolingo was ahead of Memrise in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps worldwide moved from 92.1% to 93.3%, and its estimated monthly branded searches moved from 9.3M to 7.7M.
- Across the 11 months ending August 2026, Memrise’s estimated Share of Search among language learning apps worldwide moved from 2.1% to 1.2%, and its estimated monthly branded searches moved from 213K to 98.6K.

## How did search popularity change for language learning apps worldwide in August 2026?

- In August 2026, Duolingo gained estimated Share of Search among language learning apps worldwide, from 92% to 93.3%.
- Estimated monthly branded searches for Memrise worldwide fell 53.8% over 11 measured months, from 213K to 98.6K in August 2026.

## Month by month

| Month | Duolingo estimated searches | Duolingo Share of Search | Duolingo rank | Memrise estimated searches | Memrise Share of Search | Memrise rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.3M | 92.1% | 1 | 213K | 2.1% | 4 |
| Nov 2025 | 7.6M | 90% | 1 | 256K | 3% | 4 |
| Dec 2025 | 7.6M | 91.3% | 1 | 145K | 1.7% | 4 |
| Jan 2026 | 7.7M | 89.8% | 1 | 213K | 2.5% | 4 |
| Feb 2026 | 7.6M | 91.8% | 1 | 145K | 1.7% | 4 |
| Mar 2026 | 7.6M | 90.8% | 1 | 177K | 2.1% | 4 |
| Apr 2026 | 7.7M | 92.2% | 1 | 145K | 1.7% | 4 |
| May 2026 | 7.8M | 92.5% | 1 | 120K | 1.4% | 4 |
| Jun 2026 | 7.7M | 93.2% | 1 | 118K | 1.4% | 4 |
| Jul 2026 | 6.3M | 92% | 1 | 98.5K | 1.4% | 4 |
| Aug 2026 | 7.7M | 93.3% | 1 | 98.6K | 1.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Duolingo’s and Memrise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Duolingo**: Measured on the search terms “duolingo”, “duolingo app”, “duolingo com”, “duolingo language” and “duolingo language learning”, summed into one figure.
- **Memrise**: Measured on the search terms “memrise”, “memrise app”, “memrise com”, “memrise language” and “memrise language learning”, summed into one figure.

- [Duolingo profile](/demand/global-en/brands/duolingo)
- [Memrise profile](/demand/global-en/brands/memrise)
- [All language learning apps worldwide](/demand/global-en/categories/language-learning-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Duolingo or Memrise?

In August 2026, Duolingo had more branded searches than Memrise among language learning apps worldwide. Duolingo was estimated to have 7.7M branded searches compared to Memrise’s 98.6K, and held a 93.3% Share of Search versus Memrise’s 1.2%.

## Cite this page

Brandwave. "Duolingo vs Memrise: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/duolingo-vs-memrise

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/duolingo-vs-memrise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.