--- title: "Duolingo vs italki: Which is searched more?" description: "Is Duolingo or italki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Language learning apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/duolingo-vs-italki" publisher: "Brandwave" --- # Duolingo vs italki: Which is searched more? Is Duolingo or italki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Language learning apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Duolingo and italki - **Competitive set**: Language learning apps - **Market**: Global - **Month measured**: Sep 2026 - **Duolingo Share of Search**: 90.8% - **italki Share of Search**: 2.4% ## Is Duolingo or italki more popular in search? - In September 2026, Duolingo had more branded searches than italki among language learning apps worldwide. Duolingo had about 9.3 million branded searches, while italki had 246,000. Duolingo made up 90.8% of all language learning app searches we track, and italki accounted for 2.4%. - Duolingo was ahead of italki in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Duolingo’s share of searches among language learning apps worldwide moved from 89.3% to 90.8%, and its estimated monthly branded searches held steady at 9.3M. - Across the 12 months ending September 2026, italki’s share of searches among language learning apps worldwide held steady at 2.4%, and its estimated monthly branded searches held steady at 246K. ## Top language learning apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Duolingo appeared in all five answers. italki was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Duolingo was listed before italki in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Duolingo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Babbel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Busuu | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pimsleur | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | italki | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Memrise | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mondly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about language learning apps - Asked ChatGPT "Which language learning app should I use?": 1. Duolingo, 2. Babbel, 3. Busuu, 4. Pimsleur - Asked ChatGPT "What are the best language learning apps?": 1. Duolingo, 2. Babbel, 3. Pimsleur, 4. Busuu, 5. Memrise, 6. italki - Asked ChatGPT "What's the best language learning app for learning a language?": 1. Duolingo, 2. Babbel, 3. Busuu, 4. Pimsleur, 5. italki - Searched Google, AI Overview "language learning apps": 1. Duolingo, 2. Babbel, 3. Pimsleur, 4. italki - Searched Google, AI Overview "learn spanish app": 1. Duolingo, 2. Babbel, 3. Busuu, 4. italki Not named in any answer: Mondly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for language learning apps worldwide in September 2026? - In September 2026, Duolingo gained share of searches among language learning apps worldwide, from 89.9% to 90.8%. - In September 2026, italki fell from 2nd to 3rd among language learning apps worldwide. ## Month by month | Month | Duolingo estimated searches | Duolingo Share of Search | Duolingo rank | italki estimated searches | italki Share of Search | italki rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.3M | 89.3% | 1 | 246K | 2.4% | 4 | | Nov 2025 | 7.6M | 86.6% | 1 | 246K | 2.8% | 5 | | Dec 2025 | 7.6M | 88% | 1 | 201K | 2.3% | 4 | | Jan 2026 | 7.6M | 85.9% | 1 | 301K | 3.4% | 3 | | Feb 2026 | 7.6M | 88.4% | 1 | 246K | 2.9% | 3 | | Mar 2026 | 7.6M | 87.5% | 1 | 246K | 2.8% | 4 | | Apr 2026 | 7.6M | 88.8% | 1 | 246K | 2.9% | 2 | | May 2026 | 7.7M | 89.1% | 1 | 246K | 2.9% | 2 | | Jun 2026 | 7.7M | 89.7% | 1 | 246K | 2.9% | 2 | | Jul 2026 | 6.3M | 87.9% | 1 | 246K | 3.4% | 2 | | Aug 2026 | 7.7M | 89.9% | 1 | 246K | 2.9% | 2 | | Sep 2026 | 9.3M | 90.8% | 1 | 246K | 2.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Duolingo’s and italki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Duolingo**: Measured on the search terms “duolingo”, “duolingo app”, “duolingo language” and “duolingo language learning”, summed into one figure. - **italki**: Measured on the search term “italki”. - [Duolingo profile](/demand/global-en/brands/duolingo) - [italki profile](/demand/global-en/brands/italki) - [All language learning apps worldwide](/demand/global-en/categories/language-learning-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Duolingo or italki more popular in search? In September 2026, Duolingo had more branded searches than italki among language learning apps worldwide. Duolingo had about 9.3 million branded searches, while italki had 246,000. Duolingo made up 90.8% of all language learning app searches we track, and italki accounted for 2.4%. ## Cite this page Brandwave. "Duolingo vs italki: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/duolingo-vs-italki This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/duolingo-vs-italki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.