---
title: "Dunlop vs Michelin: Which is searched more?"
description: "Which is more popular in search, Dunlop or Michelin? Compare estimated monthly branded-search demand and Share of Search inside the Tyre brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dunlop-vs-michelin"
publisher: "Brandwave"
---

# Dunlop vs Michelin: Which is searched more?

Which is more popular in search, Dunlop or Michelin? Compare estimated monthly branded-search demand and Share of Search inside the Tyre brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dunlop and Michelin
- **Competitive set**: Tyre brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Dunlop Share of Search**: 1.2%
- **Michelin Share of Search**: 52.8%

## Which is more popular in search, Dunlop or Michelin?

- In August 2026, Michelin had more branded searches than Dunlop among tyre brands worldwide. Michelin was estimated to have 1.5M branded searches compared to Dunlop’s 33.1K, and held a 52.8% Share of Search versus Dunlop’s 1.2%.
- Michelin was ahead of Dunlop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among tyre brands worldwide moved from 0.89% to 1.2%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands worldwide moved from 49% to 52.8%, and its estimated monthly branded searches moved from 1.8M to 1.5M.

## How did search popularity change for tyre brands worldwide in August 2026?

- In August 2026, Michelin gained estimated Share of Search among tyre brands worldwide, from 51.7% to 52.8%.

## Month by month

| Month | Dunlop estimated searches | Dunlop Share of Search | Dunlop rank | Michelin estimated searches | Michelin Share of Search | Michelin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 0.89% | 8 | 1.8M | 49% | 1 |
| Nov 2025 | 33.1K | 1% | 8 | 1.5M | 45.6% | 1 |
| Dec 2025 | 33.1K | 1.1% | 8 | 1.5M | 49.3% | 1 |
| Jan 2026 | 33.1K | 1% | 8 | 1.5M | 47.3% | 1 |
| Feb 2026 | 27.1K | 0.98% | 8 | 1.2M | 44.1% | 1 |
| Mar 2026 | 33.1K | 1% | 8 | 1.5M | 47.3% | 1 |
| Apr 2026 | 27.1K | 0.91% | 8 | 1.5M | 50.4% | 1 |
| May 2026 | 33.1K | 1.1% | 8 | 1.5M | 50.2% | 1 |
| Jun 2026 | 27.1K | 0.94% | 8 | 1.5M | 52.2% | 1 |
| Jul 2026 | 27.1K | 0.93% | 8 | 1.5M | 51.7% | 1 |
| Aug 2026 | 33.1K | 1.2% | 8 | 1.5M | 52.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dunlop’s and Michelin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dunlop**: Measured on the search term “dunlop tyre”.
- **Michelin**: Measured on the search term “michelin”.

- [Dunlop profile](/demand/global-en/brands/dunlop)
- [Michelin profile](/demand/global-en/brands/michelin)
- [All tyre brands worldwide](/demand/global-en/categories/tyre-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dunlop or Michelin?

In August 2026, Michelin had more branded searches than Dunlop among tyre brands worldwide. Michelin was estimated to have 1.5M branded searches compared to Dunlop’s 33.1K, and held a 52.8% Share of Search versus Dunlop’s 1.2%.

## Cite this page

Brandwave. "Dunlop vs Michelin: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dunlop-vs-michelin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dunlop-vs-michelin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.