--- title: "Dunlop vs Hunter: Which is searched more?" description: "Is Dunlop or Hunter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gumboot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dunlop-boots-vs-hunter" publisher: "Brandwave" --- # Dunlop vs Hunter: Which is searched more? Is Dunlop or Hunter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gumboot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dunlop and Hunter - **Competitive set**: Gumboot brands - **Market**: Global - **Month measured**: Sep 2026 - **Dunlop Share of Search**: 4% - **Hunter Share of Search**: 18.1% ## Is Dunlop or Hunter more popular in search? - In September 2026, Hunter had more branded searches than Dunlop among gumboot brands worldwide. Hunter had about 60,500 branded searches, while Dunlop had 13,200. Hunter made up 18.1% of all gumboot brand searches we track, and Dunlop accounted for 4%. - Hunter was ahead of Dunlop in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dunlop’s share of searches among gumboot brands worldwide moved from 4.2% to 4%, and its estimated monthly branded searches moved from 16.2K to 13.2K. - Across the 12 months ending September 2026, Hunter’s share of searches among gumboot brands worldwide moved from 15.5% to 18.1%, and its estimated monthly branded searches held steady at 60.5K. ## Top gumboot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dunlop was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hunter was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hunter was listed before Dunlop in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Muck Boot | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Hunter | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Bogs | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Dunlop | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Xtratuf | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Boonies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gumboot brands - Asked ChatGPT "Which gumboot brand should I buy?": 1. Hunter, 2. Bogs, 3. Xtratuf, 4. Dunlop - Asked ChatGPT "What are the best gumboot brands?": 1. Hunter, 2. Muck Boot, 3. Bogs, 4. Dunlop, 5. Xtratuf - Asked ChatGPT "What's the best gumboot brand for wet muddy work?": 1. Muck Boot, 2. Dunlop, 3. Bogs - Searched Google, AI Overview "best gumboots": 1. Muck Boot, 2. Hunter, 3. Bogs - Searched Google, AI Overview "rubber boots for mud": 1. Muck Boot Not named in any answer: Boonies. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for gumboot brands worldwide in September 2026? - In September 2026, Hunter lost share of searches among gumboot brands worldwide, from 22.7% to 18.1%. - Estimated monthly branded searches for Dunlop worldwide fell 18.5% over 12 measured months, from 16.2K to 13.2K in September 2026. ## Month by month | Month | Dunlop estimated searches | Dunlop Share of Search | Dunlop rank | Hunter estimated searches | Hunter Share of Search | Hunter rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.2K | 4.2% | 6 | 60.5K | 15.5% | 2 | | Nov 2025 | 24.2K | 4.2% | 6 | 49.5K | 8.5% | 4 | | Dec 2025 | 24.7K | 4% | 6 | 49.5K | 7.9% | 5 | | Jan 2026 | 19.8K | 4.5% | 6 | 60.5K | 13.9% | 2 | | Feb 2026 | 16.2K | 4.9% | 6 | 60.5K | 18.2% | 2 | | Mar 2026 | 13.5K | 4.3% | 6 | 74K | 23.4% | 2 | | Apr 2026 | 11.7K | 4% | 6 | 74K | 25.1% | 2 | | May 2026 | 10.2K | 3.5% | 6 | 60.5K | 20.9% | 2 | | Jun 2026 | 9K | 3.6% | 6 | 60.5K | 24.4% | 2 | | Jul 2026 | 6.8K | 3% | 6 | 60.5K | 26.3% | 1 | | Aug 2026 | 10.8K | 4% | 6 | 60.5K | 22.7% | 2 | | Sep 2026 | 13.2K | 4% | 6 | 60.5K | 18.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Dunlop’s and Hunter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dunlop**: Measured on the search terms “dunlop boots” and “dunlop wellies”, summed into one figure. - **Hunter**: Measured on the search term “hunter io”. - [Dunlop profile](/demand/global-en/brands/dunlop-boots) - [Hunter profile](/demand/global-en/brands/hunter) - [All gumboot brands worldwide](/demand/global-en/categories/gumboot-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dunlop or Hunter more popular in search? In September 2026, Hunter had more branded searches than Dunlop among gumboot brands worldwide. Hunter had about 60,500 branded searches, while Dunlop had 13,200. Hunter made up 18.1% of all gumboot brand searches we track, and Dunlop accounted for 4%. ## Cite this page Brandwave. "Dunlop vs Hunter: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dunlop-boots-vs-hunter This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dunlop-boots-vs-hunter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.