---
title: "Dunked vs Format: Which is more popular by branded search?"
description: "Which is more popular in search, Dunked or Format? Compare estimated monthly branded-search demand and Share of Search inside the Creative portfolio website builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dunked-vs-format"
publisher: "Brandwave"
---

# Dunked vs Format: Which is more popular by branded search?

Which is more popular in search, Dunked or Format? Compare estimated monthly branded-search demand and Share of Search inside the Creative portfolio website builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dunked and Format
- **Competitive set**: Creative portfolio website builders
- **Market**: Global
- **Month measured**: Aug 2026
- **Dunked Share of Search**: 0.66%
- **Format Share of Search**: 7%

## Which is more popular in search, Dunked or Format?

- In August 2026, Format had more branded searches than Dunked among creative portfolio website builders worldwide. Format was estimated to have 1.7K branded searches compared to Dunked’s 160, and held a 7% Share of Search versus Dunked’s 0.66%.
- Format was ahead of Dunked in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dunked’s estimated Share of Search among creative portfolio website builders worldwide moved from 0.42% to 0.66%, and its estimated monthly branded searches held steady at 160.
- Across the 11 months ending August 2026, Format’s estimated Share of Search among creative portfolio website builders worldwide moved from 4.7% to 7%, and its estimated monthly branded searches moved from 1.8K to 1.7K.

## How did search popularity change for creative portfolio website builders worldwide in August 2026?

Neither Dunked nor Format moved beyond provider rounding among creative portfolio website builders in Aug 2026.

## Month by month

| Month | Dunked estimated searches | Dunked Share of Search | Dunked rank | Format estimated searches | Format Share of Search | Format rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 160 | 0.42% | 5 | 1.8K | 4.7% | 4 |
| Nov 2025 | 190 | 0.49% | 5 | 1.7K | 4.4% | 4 |
| Dec 2025 | 180 | 0.53% | 5 | 1.7K | 4.9% | 4 |
| Jan 2026 | 170 | 0.44% | 5 | 2K | 5.1% | 4 |
| Feb 2026 | 130 | 0.4% | 5 | 1.7K | 5.1% | 4 |
| Mar 2026 | 110 | 0.33% | 5 | 2K | 6% | 4 |
| Apr 2026 | 120 | 0.38% | 5 | 1.7K | 5.3% | 4 |
| May 2026 | 120 | 0.45% | 5 | 2.1K | 7.8% | 4 |
| Jun 2026 | 100 | 0.4% | 5 | 2K | 8% | 4 |
| Jul 2026 | 80 | 0.33% | 5 | 1.8K | 7.4% | 4 |
| Aug 2026 | 160 | 0.66% | 5 | 1.7K | 7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dunked’s and Format’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dunked**: Measured on the search terms “dunked com” and “dunked portfolio”, summed into one figure.
- **Format**: Measured on the search terms “format com”, “format portfolio” and “format portfolio website”, summed into one figure.

- [Dunked profile](/demand/global-en/brands/dunked)
- [Format profile](/demand/global-en/brands/format)
- [All creative portfolio website builders worldwide](/demand/global-en/categories/creative-portfolio-website-builders): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dunked or Format?

In August 2026, Format had more branded searches than Dunked among creative portfolio website builders worldwide. Format was estimated to have 1.7K branded searches compared to Dunked’s 160, and held a 7% Share of Search versus Dunked’s 0.66%.

## Cite this page

Brandwave. "Dunked vs Format: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dunked-vs-format

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dunked-vs-format. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.