---
title: "Dunelm vs West Elm: Which is searched more?"
description: "Is Dunelm or West Elm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curtain brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dunelm-vs-west-elm"
publisher: "Brandwave"
---

# Dunelm vs West Elm: Which is searched more?

Is Dunelm or West Elm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curtain brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dunelm and West Elm
- **Competitive set**: Curtain brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dunelm Share of Search**: 5.1%
- **West Elm Share of Search**: 1.9%

## Is Dunelm or West Elm more popular in search?

- In September 2026, Dunelm had more branded searches than West Elm among curtain brands worldwide. Dunelm had about 3.4 million branded searches, while West Elm had 1.2 million. Dunelm made up 5.1% of all curtain brand searches we track, and West Elm accounted for 1.9%.
- Dunelm was ahead of West Elm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dunelm’s share of searches among curtain brands worldwide moved from 6.1% to 5.1%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 12 months ending September 2026, West Elm’s share of searches among curtain brands worldwide moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for curtain brands worldwide in September 2026?

- In September 2026, Dunelm lost share of searches among curtain brands worldwide, from 6.2% to 5.1%.

## Month by month

| Month | Dunelm estimated searches | Dunelm Share of Search | Dunelm rank | West Elm estimated searches | West Elm Share of Search | West Elm rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 6.1% | 2 | 1.2M | 1.8% | 5 |
| Nov 2025 | 4.1M | 5.8% | 3 | 1.8M | 2.6% | 5 |
| Dec 2025 | 4.1M | 6% | 3 | 1.2M | 1.8% | 5 |
| Jan 2026 | 4.1M | 6.1% | 2 | 1.2M | 1.8% | 5 |
| Feb 2026 | 3.4M | 6.1% | 2 | 1M | 1.8% | 5 |
| Mar 2026 | 3.4M | 6% | 2 | 1M | 1.8% | 5 |
| Apr 2026 | 3.4M | 6.1% | 2 | 1M | 1.8% | 5 |
| May 2026 | 3.4M | 6.1% | 2 | 1.2M | 2.2% | 5 |
| Jun 2026 | 3.4M | 6.1% | 2 | 1M | 1.8% | 5 |
| Jul 2026 | 2.7M | 5% | 2 | 1M | 1.8% | 5 |
| Aug 2026 | 4.1M | 6.2% | 2 | 1.2M | 1.8% | 5 |
| Sep 2026 | 3.4M | 5.1% | 2 | 1.2M | 1.9% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dunelm’s and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dunelm**: Measured on the search term “dunelm”.
- **West Elm**: Measured on the search term “west elm”.

- [Dunelm profile](/demand/global-en/brands/dunelm)
- [West Elm profile](/demand/global-en/brands/west-elm)
- [All curtain brands worldwide](/demand/global-en/categories/curtain-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Dunelm or West Elm more popular in search?

In September 2026, Dunelm had more branded searches than West Elm among curtain brands worldwide. Dunelm had about 3.4 million branded searches, while West Elm had 1.2 million. Dunelm made up 5.1% of all curtain brand searches we track, and West Elm accounted for 1.9%.

## Cite this page

Brandwave. "Dunelm vs West Elm: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dunelm-vs-west-elm

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dunelm-vs-west-elm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.