--- title: "Dunelm vs Pottery Barn: Which is searched more?" description: "Is Dunelm or Pottery Barn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curtain brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dunelm-vs-pottery-barn" publisher: "Brandwave" --- # Dunelm vs Pottery Barn: Which is searched more? Is Dunelm or Pottery Barn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curtain brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dunelm and Pottery Barn - **Competitive set**: Curtain brands - **Market**: Global - **Month measured**: Sep 2026 - **Dunelm Share of Search**: 5.1% - **Pottery Barn Share of Search**: 3.4% ## Is Dunelm or Pottery Barn more popular in search? - In September 2026, Dunelm had more branded searches than Pottery Barn among curtain brands worldwide. Dunelm had about 3.4 million branded searches, while Pottery Barn had 2.2 million. Dunelm made up 5.1% of all curtain brand searches we track, and Pottery Barn accounted for 3.4%. - Dunelm was ahead of Pottery Barn in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dunelm’s share of searches among curtain brands worldwide moved from 6.1% to 5.1%, and its estimated monthly branded searches moved from 4.1M to 3.4M. - Across the 12 months ending September 2026, Pottery Barn’s share of searches among curtain brands worldwide held steady at 3.4%, and its estimated monthly branded searches held steady at 2.2M. ## Top curtain brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pottery Barn was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dunelm did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pottery Barn | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | IKEA | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | West Elm | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Dunelm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | John Lewis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Next | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hillarys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Habitat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about curtain brands - Asked ChatGPT "Which curtain brand should I buy?": 1. IKEA, 2. Pottery Barn - Asked ChatGPT "What are the best curtain brands?": 1. Pottery Barn, 2. West Elm, 3. IKEA - Asked ChatGPT "What's the best curtain brand for living room windows?": 1. Pottery Barn, 2. West Elm, 3. IKEA - Searched Google, AI Overview "blackout curtains": named none of the brands we track - Searched Google, AI Overview "best curtains": 1. IKEA, 2. Pottery Barn, 3. West Elm Not named in any answer: Dunelm, John Lewis, Next, Hillarys and Habitat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for curtain brands worldwide in September 2026? - In September 2026, Dunelm lost share of searches among curtain brands worldwide, from 6.2% to 5.1%. ## Month by month | Month | Dunelm estimated searches | Dunelm Share of Search | Dunelm rank | Pottery Barn estimated searches | Pottery Barn Share of Search | Pottery Barn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.1M | 6.1% | 2 | 2.2M | 3.4% | 4 | | Nov 2025 | 4.1M | 5.8% | 3 | 3.4M | 4.8% | 4 | | Dec 2025 | 4.1M | 6% | 3 | 2.7M | 4% | 4 | | Jan 2026 | 4.1M | 6.1% | 2 | 2.7M | 4.1% | 4 | | Feb 2026 | 3.4M | 6.1% | 2 | 2.2M | 4.1% | 4 | | Mar 2026 | 3.4M | 6% | 2 | 2.2M | 4% | 4 | | Apr 2026 | 3.4M | 6.1% | 2 | 1.8M | 3.4% | 4 | | May 2026 | 3.4M | 6.1% | 2 | 1.8M | 3.3% | 4 | | Jun 2026 | 3.4M | 6.1% | 2 | 1.8M | 3.4% | 4 | | Jul 2026 | 2.7M | 5% | 2 | 2.2M | 4.1% | 4 | | Aug 2026 | 4.1M | 6.2% | 2 | 2.2M | 3.4% | 4 | | Sep 2026 | 3.4M | 5.1% | 2 | 2.2M | 3.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Dunelm’s and Pottery Barn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dunelm**: Measured on the search term “dunelm”. - **Pottery Barn**: Measured on the search term “pottery barn”. - [Dunelm profile](/demand/global-en/brands/dunelm) - [Pottery Barn profile](/demand/global-en/brands/pottery-barn) - [All curtain brands worldwide](/demand/global-en/categories/curtain-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dunelm or Pottery Barn more popular in search? In September 2026, Dunelm had more branded searches than Pottery Barn among curtain brands worldwide. Dunelm had about 3.4 million branded searches, while Pottery Barn had 2.2 million. Dunelm made up 5.1% of all curtain brand searches we track, and Pottery Barn accounted for 3.4%. ## Cite this page Brandwave. "Dunelm vs Pottery Barn: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dunelm-vs-pottery-barn This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dunelm-vs-pottery-barn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.