---
title: "Dunelm vs Next: Which is more popular by branded search?"
description: "Which is more popular in search, Dunelm or Next? Compare estimated monthly branded-search demand and Share of Search inside the Curtain brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dunelm-vs-next"
publisher: "Brandwave"
---

# Dunelm vs Next: Which is more popular by branded search?

Which is more popular in search, Dunelm or Next? Compare estimated monthly branded-search demand and Share of Search inside the Curtain brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dunelm and Next
- **Competitive set**: Curtain brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Dunelm Share of Search**: 6.5%
- **Next Share of Search**: 0.17%

## Which is more popular in search, Dunelm or Next?

- In August 2026, Dunelm had more branded searches than Next among curtain brands worldwide. Dunelm was estimated to have 4.1M branded searches compared to Next’s 109K, and held a 6.5% Share of Search versus Next’s 0.17%.
- Dunelm was ahead of Next in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dunelm’s estimated Share of Search among curtain brands worldwide held steady at 6.5%, and its estimated monthly branded searches held steady at 4.1M.
- Across the 11 months ending August 2026, Next’s estimated Share of Search among curtain brands worldwide moved from 0.14% to 0.17%, and its estimated monthly branded searches moved from 88.8K to 109K.

## How did search popularity change for curtain brands worldwide in August 2026?

- In August 2026, Dunelm gained estimated Share of Search among curtain brands worldwide, from 5.4% to 6.5%.
- Estimated monthly branded searches for Next worldwide rose 22.3% over 11 measured months, from 88.8K to 109K in August 2026.

## Month by month

| Month | Dunelm estimated searches | Dunelm Share of Search | Dunelm rank | Next estimated searches | Next Share of Search | Next rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 6.5% | 2 | 88.8K | 0.14% | 4 |
| Nov 2025 | 4.1M | 6.3% | 3 | 105K | 0.16% | 4 |
| Dec 2025 | 4.1M | 6.3% | 3 | 92.1K | 0.14% | 4 |
| Jan 2026 | 4.1M | 6.5% | 2 | 88.8K | 0.14% | 4 |
| Feb 2026 | 3.4M | 6.5% | 2 | 88.8K | 0.17% | 4 |
| Mar 2026 | 3.4M | 6.4% | 2 | 109K | 0.21% | 4 |
| Apr 2026 | 3.4M | 6.5% | 2 | 105K | 0.2% | 4 |
| May 2026 | 3.4M | 6.5% | 2 | 128K | 0.25% | 4 |
| Jun 2026 | 3.4M | 6.5% | 2 | 109K | 0.21% | 4 |
| Jul 2026 | 2.7M | 5.4% | 2 | 109K | 0.21% | 4 |
| Aug 2026 | 4.1M | 6.5% | 2 | 109K | 0.17% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dunelm’s and Next’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dunelm**: Measured on the search term “dunelm”.
- **Next**: Measured on the search terms “next clothing” and “next shop”, summed into one figure.

- [Dunelm profile](/demand/global-en/brands/dunelm)
- [Next profile](/demand/global-en/brands/next)
- [All curtain brands worldwide](/demand/global-en/categories/curtain-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dunelm or Next?

In August 2026, Dunelm had more branded searches than Next among curtain brands worldwide. Dunelm was estimated to have 4.1M branded searches compared to Next’s 109K, and held a 6.5% Share of Search versus Next’s 0.17%.

## Cite this page

Brandwave. "Dunelm vs Next: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dunelm-vs-next

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dunelm-vs-next. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.