---
title: "Duncan Hines vs King Arthur: Which is searched more?"
description: "Which is more popular in search, Duncan Hines or King Arthur? Compare estimated monthly branded-search demand and Share of Search inside the Baking mixes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/duncan-hines-vs-king-arthur"
publisher: "Brandwave"
---

# Duncan Hines vs King Arthur: Which is searched more?

Which is more popular in search, Duncan Hines or King Arthur? Compare estimated monthly branded-search demand and Share of Search inside the Baking mixes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Duncan Hines and King Arthur
- **Competitive set**: Baking mixes
- **Market**: Global
- **Month measured**: Aug 2026
- **Duncan Hines Share of Search**: 0.82%
- **King Arthur Share of Search**: 13.9%

## Which is more popular in search, Duncan Hines or King Arthur?

- In August 2026, King Arthur had more branded searches than Duncan Hines among baking mixes worldwide. King Arthur was estimated to have 375K branded searches compared to Duncan Hines’ 22.2K, and held a 13.9% Share of Search versus Duncan Hines’ 0.82%.
- King Arthur was ahead of Duncan Hines in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Duncan Hines’ estimated Share of Search among baking mixes worldwide moved from 0.91% to 0.82%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among baking mixes worldwide moved from 16% to 13.9%, and its estimated monthly branded searches moved from 392K to 375K.

## How did search popularity change for baking mixes worldwide in August 2026?

Neither Duncan Hines nor King Arthur moved beyond provider rounding among baking mixes in Aug 2026.

## Month by month

| Month | Duncan Hines estimated searches | Duncan Hines Share of Search | Duncan Hines rank | King Arthur estimated searches | King Arthur Share of Search | King Arthur rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 0.91% | 5 | 392K | 16% | 2 |
| Nov 2025 | 22.2K | 0.9% | 5 | 436K | 17.6% | 2 |
| Dec 2025 | 18.1K | 0.72% | 5 | 381K | 15.1% | 3 |
| Jan 2026 | 18.1K | 0.75% | 5 | 411K | 17% | 2 |
| Feb 2026 | 18.1K | 0.78% | 5 | 337K | 14.5% | 2 |
| Mar 2026 | 18.1K | 0.66% | 5 | 392K | 14.2% | 2 |
| Apr 2026 | 18.1K | 0.8% | 5 | 320K | 14.1% | 2 |
| May 2026 | 14.8K | 0.63% | 5 | 375K | 16% | 2 |
| Jun 2026 | 14.8K | 0.67% | 5 | 307K | 13.9% | 2 |
| Jul 2026 | 14.8K | 0.66% | 5 | 307K | 13.7% | 2 |
| Aug 2026 | 22.2K | 0.82% | 5 | 375K | 13.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Duncan Hines’ and King Arthur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Duncan Hines**: Measured on the search term “duncan hines”.
- **King Arthur**: Measured on the search terms “king arthur” and “king arthur flour”, summed into one figure.

- [Duncan Hines profile](/demand/global-en/brands/duncan-hines)
- [King Arthur profile](/demand/global-en/brands/king-arthur)
- [All baking mixes worldwide](/demand/global-en/categories/baking-mixes): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Duncan Hines or King Arthur?

In August 2026, King Arthur had more branded searches than Duncan Hines among baking mixes worldwide. King Arthur was estimated to have 375K branded searches compared to Duncan Hines’ 22.2K, and held a 13.9% Share of Search versus Duncan Hines’ 0.82%.

## Cite this page

Brandwave. "Duncan Hines vs King Arthur: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/duncan-hines-vs-king-arthur

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/duncan-hines-vs-king-arthur. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.