---
title: "Dun & Bradstreet vs ZoomInfo: Which is searched more?"
description: "Which is more popular in search, Dun & Bradstreet or ZoomInfo? Compare estimated monthly branded-search demand and Share of Search inside the Business data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dun-bradstreet-vs-zoominfo"
publisher: "Brandwave"
---

# Dun & Bradstreet vs ZoomInfo: Which is searched more?

Which is more popular in search, Dun & Bradstreet or ZoomInfo? Compare estimated monthly branded-search demand and Share of Search inside the Business data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dun & Bradstreet and ZoomInfo
- **Competitive set**: Business data platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Dun & Bradstreet Share of Search**: 41%
- **ZoomInfo Share of Search**: 33%

## Which is more popular in search, Dun & Bradstreet or ZoomInfo?

- In August 2026, Dun & Bradstreet had more branded searches than ZoomInfo among business data platforms worldwide. Dun & Bradstreet was estimated to have 254K branded searches compared to ZoomInfo’s 204K, and held a 41% Share of Search versus ZoomInfo’s 33%.
- The lead changed hands 2 times in the 11 months ending August 2026: ZoomInfo took it in March 2026, Dun & Bradstreet took it in May 2026.
- Across the 11 months ending August 2026, Dun & Bradstreet’s estimated Share of Search among business data platforms worldwide moved from 32.8% to 41%, and its estimated monthly branded searches moved from 256K to 254K.
- Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among business data platforms worldwide moved from 32.2% to 33%, and its estimated monthly branded searches moved from 251K to 204K.

## How did search popularity change for business data platforms worldwide in August 2026?

- In August 2026, Dun & Bradstreet gained estimated Share of Search among business data platforms worldwide, from 37.1% to 41%.
- In August 2026, ZoomInfo lost estimated Share of Search among business data platforms worldwide, from 36.5% to 33%.

## Month by month

| Month | Dun & Bradstreet estimated searches | Dun & Bradstreet Share of Search | Dun & Bradstreet rank | ZoomInfo estimated searches | ZoomInfo Share of Search | ZoomInfo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 256K | 32.8% | 1 | 251K | 32.2% | 2 |
| Nov 2025 | 254K | 36.3% | 1 | 206K | 29.4% | 2 |
| Dec 2025 | 209K | 35% | 1 | 206K | 34.4% | 2 |
| Jan 2026 | 256K | 34.3% | 1 | 251K | 33.6% | 2 |
| Feb 2026 | 256K | 34.2% | 1 | 253K | 33.7% | 2 |
| Mar 2026 | 256K | 26.8% | 2 | 305K | 31.9% | 1 |
| Apr 2026 | 256K | 31.4% | 2 | 305K | 37.4% | 1 |
| May 2026 | 256K | 35.9% | 1 | 250K | 35% | 2 |
| Jun 2026 | 254K | 36.3% | 1 | 250K | 35.7% | 2 |
| Jul 2026 | 254K | 37.1% | 1 | 250K | 36.5% | 2 |
| Aug 2026 | 254K | 41% | 1 | 204K | 33% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dun & Bradstreet’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dun & Bradstreet**: Measured on the search terms “dun and bradstreet” and “dunbradstreet”, summed into one figure.
- **ZoomInfo**: Measured on the search terms “zoominfo”, “zoominfo price”, “zoominfo sales intelligence” and “zoominfo.com”, summed into one figure.

- [Dun & Bradstreet profile](/demand/global-en/brands/dun-bradstreet)
- [ZoomInfo profile](/demand/global-en/brands/zoominfo)
- [All business data platforms worldwide](/demand/global-en/categories/business-data-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dun & Bradstreet or ZoomInfo?

In August 2026, Dun & Bradstreet had more branded searches than ZoomInfo among business data platforms worldwide. Dun & Bradstreet was estimated to have 254K branded searches compared to ZoomInfo’s 204K, and held a 41% Share of Search versus ZoomInfo’s 33%.

## Cite this page

Brandwave. "Dun & Bradstreet vs ZoomInfo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dun-bradstreet-vs-zoominfo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dun-bradstreet-vs-zoominfo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.