--- title: "Dun & Bradstreet vs LinkedIn Sales Navigator: Which is searched more?" description: "Is Dun & Bradstreet or LinkedIn Sales Navigator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dun-bradstreet-vs-linkedin-sales-navigator" publisher: "Brandwave" --- # Dun & Bradstreet vs LinkedIn Sales Navigator: Which is searched more? Is Dun & Bradstreet or LinkedIn Sales Navigator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dun & Bradstreet and LinkedIn Sales Navigator - **Competitive set**: Business data platforms - **Market**: Global - **Month measured**: Sep 2026 - **Dun & Bradstreet Share of Search**: 22.6% - **LinkedIn Sales Navigator Share of Search**: 12% ## Is Dun & Bradstreet or LinkedIn Sales Navigator more popular in search? - In September 2026, Dun & Bradstreet had more branded searches than LinkedIn Sales Navigator among business data platforms worldwide. Dun & Bradstreet had about 254,000 branded searches, while LinkedIn Sales Navigator had 135,000. Dun & Bradstreet made up 22.6% of all business data platform searches we track, and LinkedIn Sales Navigator accounted for 12%. - Dun & Bradstreet was ahead of LinkedIn Sales Navigator in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dun & Bradstreet’s share of searches among business data platforms worldwide moved from 22.1% to 22.6%, and its estimated monthly branded searches moved from 256K to 254K. - Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among business data platforms worldwide moved from 14.2% to 12%, and its estimated monthly branded searches moved from 165K to 135K. ## Top business data platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LinkedIn Sales Navigator was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dun & Bradstreet was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. LinkedIn Sales Navigator was listed before Dun & Bradstreet in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | ZoomInfo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | LinkedIn Sales Navigator | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Cognism | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Dun & Bradstreet | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Clay | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Crunchbase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PitchBook | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CB Insights | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business data platforms - Asked ChatGPT "Which business data platform should I use?": named none of the brands we track - Asked ChatGPT "What are the best business data platforms?": 1. Apollo, 2. ZoomInfo, 3. Dun & Bradstreet, 4. LinkedIn Sales Navigator, 5. Clay, 6. Cognism - Asked ChatGPT "What's the best business data platform for sales research?": 1. Apollo, 2. ZoomInfo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. Clay - Searched Google, AI Overview "sales intelligence platform": 1. ZoomInfo, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism - Searched Google, AI Overview "business intelligence data": named none of the brands we track Not named in any answer: Crunchbase, PitchBook and CB Insights. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for business data platforms worldwide in September 2026? - In September 2026, Dun & Bradstreet lost share of searches among business data platforms worldwide, from 24.6% to 22.6%. - In September 2026, LinkedIn Sales Navigator lost share of searches among business data platforms worldwide, from 13% to 12%. ## Month by month | Month | Dun & Bradstreet estimated searches | Dun & Bradstreet Share of Search | Dun & Bradstreet rank | LinkedIn Sales Navigator estimated searches | LinkedIn Sales Navigator Share of Search | LinkedIn Sales Navigator rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 256K | 22.1% | 1 | 165K | 14.2% | 5 | | Nov 2025 | 254K | 23.6% | 1 | 135K | 12.5% | 5 | | Dec 2025 | 209K | 22.9% | 1 | 121K | 13.3% | 4 | | Jan 2026 | 256K | 22.2% | 1 | 165K | 14.3% | 4 | | Feb 2026 | 256K | 22.2% | 1 | 165K | 14.3% | 4 | | Mar 2026 | 256K | 17.4% | 3 | 165K | 11.2% | 5 | | Apr 2026 | 256K | 18.4% | 3 | 165K | 11.8% | 5 | | May 2026 | 254K | 21.1% | 2 | 151K | 12.6% | 4 | | Jun 2026 | 254K | 22.1% | 2 | 165K | 14.3% | 4 | | Jul 2026 | 254K | 22.7% | 2 | 151K | 13.5% | 4 | | Aug 2026 | 254K | 24.6% | 2 | 135K | 13% | 4 | | Sep 2026 | 254K | 22.6% | 2 | 135K | 12% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Dun & Bradstreet’s and LinkedIn Sales Navigator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dun & Bradstreet**: Measured on the search terms “dun and bradstreet” and “dunbradstreet”, summed into one figure. - **LinkedIn Sales Navigator**: Measured on the search terms “linkedin sales navigator” and “sales navigator”, summed into one figure. - [Dun & Bradstreet profile](/demand/global-en/brands/dun-bradstreet) - [LinkedIn Sales Navigator profile](/demand/global-en/brands/linkedin-sales-navigator) - [All business data platforms worldwide](/demand/global-en/categories/business-data-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dun & Bradstreet or LinkedIn Sales Navigator more popular in search? In September 2026, Dun & Bradstreet had more branded searches than LinkedIn Sales Navigator among business data platforms worldwide. Dun & Bradstreet had about 254,000 branded searches, while LinkedIn Sales Navigator had 135,000. Dun & Bradstreet made up 22.6% of all business data platform searches we track, and LinkedIn Sales Navigator accounted for 12%. ## Cite this page Brandwave. "Dun & Bradstreet vs LinkedIn Sales Navigator: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dun-bradstreet-vs-linkedin-sales-navigator This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dun-bradstreet-vs-linkedin-sales-navigator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.