--- title: "Dum-Dums vs Swizzels: Which is searched more?" description: "Is Dum-Dums or Swizzels more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lollies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dum-dums-vs-swizzels" publisher: "Brandwave" --- # Dum-Dums vs Swizzels: Which is searched more? Is Dum-Dums or Swizzels more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lollies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dum-Dums and Swizzels - **Competitive set**: Lollies - **Market**: Global - **Month measured**: Sep 2026 - **Dum-Dums Share of Search**: 1.8% - **Swizzels Share of Search**: 0.3% ## Is Dum-Dums or Swizzels more popular in search? - In September 2026, Dum-Dums had more branded searches than Swizzels among lollies worldwide. Dum-Dums had about 27,100 branded searches, while Swizzels had 4,400. Dum-Dums made up 1.8% of all lolly searches we track, and Swizzels accounted for 0.3%. - Dum-Dums was ahead of Swizzels in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dum-Dums’ share of searches among lollies worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 40.5K to 27.1K. - Across the 12 months ending September 2026, Swizzels’ share of searches among lollies worldwide moved from 0.34% to 0.3%, and its estimated monthly branded searches moved from 6.6K to 4.4K. ## Top lollies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dum-Dums was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Swizzels was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dum-Dums was listed before Swizzels in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chupa Chups | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Dum-Dums | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Tootsie Pops | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Charms Blow Pops | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Jolly Rancher | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Swizzels | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Haribo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cadbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mars | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nestle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maynards Bassetts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lollies - Asked ChatGPT "Which lolly brand should I buy?": 1. Chupa Chups, 2. Charms Blow Pops, 3. Jolly Rancher, 4. Dum-Dums - Asked ChatGPT "What are the best lolly brand brands?": 1. Chupa Chups, 2. Dum-Dums, 3. Charms Blow Pops, 4. Tootsie Pops, 5. Jolly Rancher - Asked ChatGPT "What's the best lolly brand for sweet treats?": 1. Chupa Chups, 2. Dum-Dums, 3. Jolly Rancher, 4. Tootsie Pops - Searched Google, AI Overview "lollies": 1. Tootsie Pops, 2. Swizzels - Searched Google, AI Overview "fruit lollies": 1. Tootsie Pops, 2. Charms Blow Pops Not named in any answer: Haribo, Cadbury, Mars, Nestle and Maynards Bassetts. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lollies worldwide in September 2026? - Dum-Dums’ share of searches among lollies worldwide has gained ground for 3 months in a row, from 1.2% to 1.8% in September 2026. - Estimated monthly branded searches for Swizzels worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. ## Month by month | Month | Dum-Dums estimated searches | Dum-Dums Share of Search | Dum-Dums rank | Swizzels estimated searches | Swizzels Share of Search | Swizzels rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 2.1% | 9 | 6.6K | 0.34% | 10 | | Nov 2025 | 27.1K | 1.1% | 9 | 5.4K | 0.23% | 10 | | Dec 2025 | 22.2K | 1.4% | 9 | 5.4K | 0.33% | 10 | | Jan 2026 | 22.2K | 1.4% | 9 | 4.4K | 0.28% | 10 | | Feb 2026 | 22.2K | 1.4% | 9 | 4.4K | 0.27% | 10 | | Mar 2026 | 22.2K | 1.2% | 9 | 3.6K | 0.2% | 10 | | Apr 2026 | 22.2K | 1.4% | 9 | 2.9K | 0.18% | 10 | | May 2026 | 22.2K | 1.4% | 9 | 2.9K | 0.19% | 10 | | Jun 2026 | 18.1K | 1.2% | 9 | 3.6K | 0.25% | 10 | | Jul 2026 | 18.1K | 1.3% | 9 | 3.6K | 0.26% | 10 | | Aug 2026 | 22.2K | 1.4% | 9 | 3.6K | 0.22% | 10 | | Sep 2026 | 27.1K | 1.8% | 9 | 4.4K | 0.3% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Dum-Dums’ and Swizzels’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dum-Dums**: Measured on the search term “dum dums”. - **Swizzels**: Measured on the search term “swizzels sweets”. - [Dum-Dums profile](/demand/global-en/brands/dum-dums) - [Swizzels profile](/demand/global-en/brands/swizzels) - [All lollies worldwide](/demand/global-en/categories/lollies): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dum-Dums or Swizzels more popular in search? In September 2026, Dum-Dums had more branded searches than Swizzels among lollies worldwide. Dum-Dums had about 27,100 branded searches, while Swizzels had 4,400. Dum-Dums made up 1.8% of all lolly searches we track, and Swizzels accounted for 0.3%. ## Cite this page Brandwave. "Dum-Dums vs Swizzels: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dum-dums-vs-swizzels This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dum-dums-vs-swizzels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.