---
title: "Dum-Dums vs Nestle: Which is searched more?"
description: "Is Dum-Dums or Nestle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lollies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dum-dums-vs-nestle-confectionery"
publisher: "Brandwave"
---

# Dum-Dums vs Nestle: Which is searched more?

Is Dum-Dums or Nestle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lollies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dum-Dums and Nestle
- **Competitive set**: Lollies
- **Market**: Global
- **Month measured**: Sep 2026
- **Dum-Dums Share of Search**: 1.8%
- **Nestle Share of Search**: 2.8%

## Is Dum-Dums or Nestle more popular in search?

- In September 2026, Nestle had more branded searches than Dum-Dums among lollies worldwide. Nestle had about 40,500 branded searches, while Dum-Dums had 27,100. Nestle made up 2.8% of all lolly searches we track, and Dum-Dums accounted for 1.8%.
- Nestle was ahead of Dum-Dums in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dum-Dums’ share of searches among lollies worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Nestle’s share of searches among lollies worldwide moved from 2.6% to 2.8%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for lollies worldwide in September 2026?

- Dum-Dums’ share of searches among lollies worldwide has gained ground for 3 months in a row, from 1.2% to 1.8% in September 2026.
- Estimated monthly branded searches for Nestle worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

## Month by month

| Month | Dum-Dums estimated searches | Dum-Dums Share of Search | Dum-Dums rank | Nestle estimated searches | Nestle Share of Search | Nestle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 2.1% | 9 | 49.5K | 2.6% | 7 |
| Nov 2025 | 27.1K | 1.1% | 9 | 49.5K | 2.1% | 6 |
| Dec 2025 | 22.2K | 1.4% | 9 | 49.5K | 3% | 6 |
| Jan 2026 | 22.2K | 1.4% | 9 | 49.5K | 3.1% | 6 |
| Feb 2026 | 22.2K | 1.4% | 9 | 49.5K | 3% | 6 |
| Mar 2026 | 22.2K | 1.2% | 9 | 49.5K | 2.8% | 6 |
| Apr 2026 | 22.2K | 1.4% | 9 | 49.5K | 3% | 6 |
| May 2026 | 22.2K | 1.4% | 9 | 40.5K | 2.6% | 6 |
| Jun 2026 | 18.1K | 1.2% | 9 | 40.5K | 2.8% | 6 |
| Jul 2026 | 18.1K | 1.3% | 9 | 40.5K | 2.9% | 6 |
| Aug 2026 | 22.2K | 1.4% | 9 | 40.5K | 2.5% | 6 |
| Sep 2026 | 27.1K | 1.8% | 9 | 40.5K | 2.8% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dum-Dums’ and Nestle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dum-Dums**: Measured on the search term “dum dums”.
- **Nestle**: Measured on the search term “nestle chocolate”.

- [Dum-Dums profile](/demand/global-en/brands/dum-dums)
- [Nestle profile](/demand/global-en/brands/nestle-confectionery)
- [All lollies worldwide](/demand/global-en/categories/lollies): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Dum-Dums or Nestle more popular in search?

In September 2026, Nestle had more branded searches than Dum-Dums among lollies worldwide. Nestle had about 40,500 branded searches, while Dum-Dums had 27,100. Nestle made up 2.8% of all lolly searches we track, and Dum-Dums accounted for 1.8%.

## Cite this page

Brandwave. "Dum-Dums vs Nestle: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dum-dums-vs-nestle-confectionery

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dum-dums-vs-nestle-confectionery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.