--- title: "Dum-Dums vs Mars: Which is searched more?" description: "Is Dum-Dums or Mars more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lollies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dum-dums-vs-mars-chocolate" publisher: "Brandwave" --- # Dum-Dums vs Mars: Which is searched more? Is Dum-Dums or Mars more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lollies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dum-Dums and Mars - **Competitive set**: Lollies - **Market**: Global - **Month measured**: Sep 2026 - **Dum-Dums Share of Search**: 1.8% - **Mars Share of Search**: 5% ## Is Dum-Dums or Mars more popular in search? - In September 2026, Mars had more branded searches than Dum-Dums among lollies worldwide. Mars had about 74,000 branded searches, while Dum-Dums had 27,100. Mars made up 5% of all lolly searches we track, and Dum-Dums accounted for 1.8%. - Mars was ahead of Dum-Dums in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dum-Dums’ share of searches among lollies worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 40.5K to 27.1K. - Across the 12 months ending September 2026, Mars’ share of searches among lollies worldwide moved from 3.8% to 5%, and its estimated monthly branded searches held steady at 74K. ## Top lollies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dum-Dums was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mars did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chupa Chups | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Dum-Dums | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Tootsie Pops | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Charms Blow Pops | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Jolly Rancher | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Swizzels | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Haribo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cadbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mars | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nestle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maynards Bassetts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lollies - Asked ChatGPT "Which lolly brand should I buy?": 1. Chupa Chups, 2. Charms Blow Pops, 3. Jolly Rancher, 4. Dum-Dums - Asked ChatGPT "What are the best lolly brand brands?": 1. Chupa Chups, 2. Dum-Dums, 3. Charms Blow Pops, 4. Tootsie Pops, 5. Jolly Rancher - Asked ChatGPT "What's the best lolly brand for sweet treats?": 1. Chupa Chups, 2. Dum-Dums, 3. Jolly Rancher, 4. Tootsie Pops - Searched Google, AI Overview "lollies": 1. Tootsie Pops, 2. Swizzels - Searched Google, AI Overview "fruit lollies": 1. Tootsie Pops, 2. Charms Blow Pops Not named in any answer: Haribo, Cadbury, Mars, Nestle and Maynards Bassetts. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lollies worldwide in September 2026? - Mars’ share of searches among lollies worldwide has gained ground for 3 months in a row, from 4.1% to 5% in September 2026. - Dum-Dums’ share of searches among lollies worldwide has gained ground for 3 months in a row, from 1.2% to 1.8% in September 2026. ## Month by month | Month | Dum-Dums estimated searches | Dum-Dums Share of Search | Dum-Dums rank | Mars estimated searches | Mars Share of Search | Mars rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 2.1% | 9 | 74K | 3.8% | 5 | | Nov 2025 | 27.1K | 1.1% | 9 | 90.5K | 3.8% | 5 | | Dec 2025 | 22.2K | 1.4% | 9 | 74K | 4.5% | 5 | | Jan 2026 | 22.2K | 1.4% | 9 | 90.5K | 5.7% | 5 | | Feb 2026 | 22.2K | 1.4% | 9 | 74K | 4.5% | 5 | | Mar 2026 | 22.2K | 1.2% | 9 | 74K | 4.1% | 5 | | Apr 2026 | 22.2K | 1.4% | 9 | 74K | 4.5% | 5 | | May 2026 | 22.2K | 1.4% | 9 | 74K | 4.8% | 5 | | Jun 2026 | 18.1K | 1.2% | 9 | 60.5K | 4.1% | 5 | | Jul 2026 | 18.1K | 1.3% | 9 | 60.5K | 4.3% | 5 | | Aug 2026 | 22.2K | 1.4% | 9 | 74K | 4.6% | 5 | | Sep 2026 | 27.1K | 1.8% | 9 | 74K | 5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Dum-Dums’ and Mars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dum-Dums**: Measured on the search term “dum dums”. - **Mars**: Measured on the search term “mars chocolate”. - [Dum-Dums profile](/demand/global-en/brands/dum-dums) - [Mars profile](/demand/global-en/brands/mars-chocolate) - [All lollies worldwide](/demand/global-en/categories/lollies): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dum-Dums or Mars more popular in search? In September 2026, Mars had more branded searches than Dum-Dums among lollies worldwide. Mars had about 74,000 branded searches, while Dum-Dums had 27,100. Mars made up 5% of all lolly searches we track, and Dum-Dums accounted for 1.8%. ## Cite this page Brandwave. "Dum-Dums vs Mars: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dum-dums-vs-mars-chocolate This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dum-dums-vs-mars-chocolate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.