--- title: "Dum-Dums vs Haribo: Which is searched more?" description: "Is Dum-Dums or Haribo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dum-dums-vs-haribo" publisher: "Brandwave" --- # Dum-Dums vs Haribo: Which is searched more? Is Dum-Dums or Haribo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dum-Dums and Haribo - **Competitive set**: Lolly brands - **Market**: Global - **Month measured**: Sep 2026 - **Dum-Dums Share of Search**: 1.2% - **Haribo Share of Search**: 20.3% ## Is Dum-Dums or Haribo more popular in search? - In September 2026, Haribo had more branded searches than Dum-Dums among lolly brands worldwide. Haribo had about 450,000 branded searches, while Dum-Dums had 27,100. Haribo made up 20.3% of all lolly brand searches we track, and Dum-Dums accounted for 1.2%. - Haribo was ahead of Dum-Dums in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dum-Dums’ share of searches among lolly brands worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 40.5K to 27.1K. - Across the 12 months ending September 2026, Haribo’s share of searches among lolly brands worldwide moved from 26.1% to 20.3%, and its estimated monthly branded searches moved from 673K to 450K. ## Top lolly brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dum-Dums was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Haribo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dum-Dums was listed before Haribo in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chupa Chups | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Skittles | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Dum-Dums | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Jolly Rancher | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Tootsie Pops | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Haribo | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Allens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mentos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lolly brands - Asked ChatGPT "Which lolly brand should I buy?": 1. Chupa Chups, 2. Dum-Dums - Asked ChatGPT "What are the best lolly brands?": 1. Chupa Chups, 2. Dum-Dums, 3. Tootsie Pops, 4. Jolly Rancher - Asked ChatGPT "What's the best lolly brand for everyday sweets?": 1. Chupa Chups, 2. Dum-Dums, 3. Tootsie Pops - Searched Google, AI Overview "sweet brands": 1. Skittles, 2. Jolly Rancher - Searched Google, AI Overview "fruit candy brands": 1. Skittles, 2. Jolly Rancher, 3. Haribo Not named in any answer: Allens and Mentos. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lolly brands worldwide in September 2026? - Estimated monthly branded searches for Haribo worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026. - Estimated monthly branded searches for Dum-Dums worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026. ## Month by month | Month | Dum-Dums estimated searches | Dum-Dums Share of Search | Dum-Dums rank | Haribo estimated searches | Haribo Share of Search | Haribo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 1.6% | 8 | 673K | 26.1% | 1 | | Nov 2025 | 27.1K | 1.2% | 8 | 550K | 24% | 1 | | Dec 2025 | 22.2K | 1% | 8 | 550K | 24.9% | 1 | | Jan 2026 | 22.2K | 1% | 8 | 550K | 25% | 1 | | Feb 2026 | 22.2K | 1.1% | 8 | 550K | 26.4% | 1 | | Mar 2026 | 22.2K | 0.89% | 8 | 550K | 22% | 2 | | Apr 2026 | 22.2K | 0.86% | 8 | 550K | 21.4% | 2 | | May 2026 | 22.2K | 0.92% | 8 | 550K | 22.7% | 2 | | Jun 2026 | 18.1K | 0.82% | 8 | 450K | 20.4% | 2 | | Jul 2026 | 18.1K | 0.87% | 8 | 450K | 21.6% | 2 | | Aug 2026 | 22.2K | 1% | 8 | 450K | 20.4% | 2 | | Sep 2026 | 27.1K | 1.2% | 8 | 450K | 20.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Dum-Dums’ and Haribo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dum-Dums**: Measured on the search term “dum dums”. - **Haribo**: Measured on the search term “haribo”. - [Dum-Dums profile](/demand/global-en/brands/dum-dums) - [Haribo profile](/demand/global-en/brands/haribo) - [All lolly brands worldwide](/demand/global-en/categories/lolly-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dum-Dums or Haribo more popular in search? In September 2026, Haribo had more branded searches than Dum-Dums among lolly brands worldwide. Haribo had about 450,000 branded searches, while Dum-Dums had 27,100. Haribo made up 20.3% of all lolly brand searches we track, and Dum-Dums accounted for 1.2%. ## Cite this page Brandwave. "Dum-Dums vs Haribo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dum-dums-vs-haribo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dum-dums-vs-haribo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.