---
title: "Dulux vs Zinsser: Which is searched more?"
description: "Which is more popular in search, Dulux or Zinsser? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dulux-vs-zinsser"
publisher: "Brandwave"
---

# Dulux vs Zinsser: Which is searched more?

Which is more popular in search, Dulux or Zinsser? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dulux and Zinsser
- **Competitive set**: Paint brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dulux Share of Search**: 6.7%
- **Zinsser Share of Search**: 0.9%

## Which is more popular in search, Dulux or Zinsser?

- In September 2026, Dulux had more branded searches than Zinsser among paint brands worldwide. Dulux was estimated to have 165K branded searches compared to Zinsser’s 22.2K, and held a 6.7% Share of Search versus Zinsser’s 0.9%.
- Dulux was ahead of Zinsser in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dulux’s estimated Share of Search among paint brands worldwide moved from 7.8% to 6.7%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Zinsser’s estimated Share of Search among paint brands worldwide moved from 0.7% to 0.9%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

## How did search popularity change for paint brands worldwide in September 2026?

- Estimated monthly branded searches for Zinsser worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
- Estimated monthly branded searches for Dulux worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Month by month

| Month | Dulux estimated searches | Dulux Share of Search | Dulux rank | Zinsser estimated searches | Zinsser Share of Search | Zinsser rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 7.8% | 3 | 18.1K | 0.7% | 6 |
| Nov 2025 | 201K | 7.8% | 3 | 18.1K | 0.7% | 6 |
| Dec 2025 | 165K | 7.8% | 3 | 14.8K | 0.7% | 6 |
| Jan 2026 | 201K | 7.8% | 3 | 22.2K | 0.86% | 6 |
| Feb 2026 | 165K | 7.8% | 3 | 18.1K | 0.85% | 6 |
| Mar 2026 | 165K | 6.3% | 3 | 22.2K | 0.85% | 6 |
| Apr 2026 | 165K | 6.5% | 3 | 22.2K | 0.87% | 6 |
| May 2026 | 165K | 6.7% | 3 | 18.1K | 0.74% | 6 |
| Jun 2026 | 135K | 5.6% | 3 | 18.1K | 0.75% | 6 |
| Jul 2026 | 165K | 6.7% | 3 | 18.1K | 0.74% | 6 |
| Aug 2026 | 165K | 6.7% | 3 | 22.2K | 0.9% | 6 |
| Sep 2026 | 165K | 6.7% | 3 | 22.2K | 0.9% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dulux’s and Zinsser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dulux**: Measured on the search term “dulux”.
- **Zinsser**: Measured on the search term “zinsser”.

- [Dulux profile](/demand/global-en/brands/dulux)
- [Zinsser profile](/demand/global-en/brands/zinsser)
- [All paint brands worldwide](/demand/global-en/categories/paint-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dulux or Zinsser?

In September 2026, Dulux had more branded searches than Zinsser among paint brands worldwide. Dulux was estimated to have 165K branded searches compared to Zinsser’s 22.2K, and held a 6.7% Share of Search versus Zinsser’s 0.9%.

## Cite this page

Brandwave. "Dulux vs Zinsser: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dulux-vs-zinsser

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dulux-vs-zinsser. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.