---
title: "Dulux vs Sherwin-Williams: Which is more popular by branded search?"
description: "Which is more popular in search, Dulux or Sherwin-Williams? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dulux-vs-sherwin-williams"
publisher: "Brandwave"
---

# Dulux vs Sherwin-Williams: Which is more popular by branded search?

Which is more popular in search, Dulux or Sherwin-Williams? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dulux and Sherwin-Williams
- **Competitive set**: Paint brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Dulux Share of Search**: 6.7%
- **Sherwin-Williams Share of Search**: 74.5%

## Which is more popular in search, Dulux or Sherwin-Williams?

- In August 2026, Sherwin-Williams had more branded searches than Dulux among paint brands worldwide. Sherwin-Williams was estimated to have 1.8M branded searches compared to Dulux’s 165K, and held a 74.5% Share of Search versus Dulux’s 6.7%.
- Sherwin-Williams was ahead of Dulux in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint brands worldwide moved from 7.9% to 6.7%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Sherwin-Williams’ estimated Share of Search among paint brands worldwide moved from 71.6% to 74.5%, and its estimated monthly branded searches held steady at 1.8M.

## How did search popularity change for paint brands worldwide in August 2026?

- In August 2026, Sherwin-Williams lost estimated Share of Search among paint brands worldwide, from 75% to 74.5%.
- Estimated monthly branded searches for Dulux worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Month by month

| Month | Dulux estimated searches | Dulux Share of Search | Dulux rank | Sherwin-Williams estimated searches | Sherwin-Williams Share of Search | Sherwin-Williams rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 7.9% | 3 | 1.8M | 71.6% | 1 |
| Nov 2025 | 201K | 7.9% | 3 | 1.8M | 71.6% | 1 |
| Dec 2025 | 165K | 7.8% | 3 | 1.5M | 71.3% | 1 |
| Jan 2026 | 201K | 7.8% | 3 | 1.8M | 71.4% | 1 |
| Feb 2026 | 165K | 7.8% | 3 | 1.5M | 71.2% | 1 |
| Mar 2026 | 165K | 6.4% | 3 | 1.8M | 70.8% | 1 |
| Apr 2026 | 165K | 6.5% | 3 | 1.8M | 72.6% | 1 |
| May 2026 | 165K | 6.8% | 3 | 1.8M | 75% | 1 |
| Jun 2026 | 135K | 5.6% | 3 | 1.8M | 75.9% | 1 |
| Jul 2026 | 165K | 6.8% | 3 | 1.8M | 75% | 1 |
| Aug 2026 | 165K | 6.7% | 3 | 1.8M | 74.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dulux’s and Sherwin-Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dulux**: Measured on the search term “dulux”.
- **Sherwin-Williams**: Measured on the search term “sherwin-williams”.

- [Dulux profile](/demand/global-en/brands/dulux)
- [Sherwin-Williams profile](/demand/global-en/brands/sherwin-williams)
- [All paint brands worldwide](/demand/global-en/categories/paint-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dulux or Sherwin-Williams?

In August 2026, Sherwin-Williams had more branded searches than Dulux among paint brands worldwide. Sherwin-Williams was estimated to have 1.8M branded searches compared to Dulux’s 165K, and held a 74.5% Share of Search versus Dulux’s 6.7%.

## Cite this page

Brandwave. "Dulux vs Sherwin-Williams: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dulux-vs-sherwin-williams

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dulux-vs-sherwin-williams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.