---
title: "Dulux vs Felt: Which is searched more?"
description: "Which is more popular in search, Dulux or Felt? Compare estimated monthly branded-search demand and Share of Search inside the Roof paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dulux-vs-felt"
publisher: "Brandwave"
---

# Dulux vs Felt: Which is searched more?

Which is more popular in search, Dulux or Felt? Compare estimated monthly branded-search demand and Share of Search inside the Roof paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dulux and Felt
- **Competitive set**: Roof paint brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dulux Share of Search**: 7.2%
- **Felt Share of Search**: 10.7%

## Which is more popular in search, Dulux or Felt?

- In September 2026, Felt had more branded searches than Dulux among roof paint brands worldwide. Felt was estimated to have 246K branded searches compared to Dulux’s 165K, and held a 10.7% Share of Search versus Dulux’s 7.2%.
- Felt was ahead of Dulux in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dulux’s estimated Share of Search among roof paint brands worldwide moved from 8.6% to 7.2%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Felt’s estimated Share of Search among roof paint brands worldwide moved from 10.5% to 10.7%, and its estimated monthly branded searches held steady at 246K.

## How did search popularity change for roof paint brands worldwide in September 2026?

- In September 2026, Felt gained estimated Share of Search among roof paint brands worldwide, from 8.8% to 10.7%.
- Estimated monthly branded searches for Dulux worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Month by month

| Month | Dulux estimated searches | Dulux Share of Search | Dulux rank | Felt estimated searches | Felt Share of Search | Felt rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 8.6% | 3 | 246K | 10.5% | 2 |
| Nov 2025 | 201K | 8.6% | 3 | 246K | 10.5% | 2 |
| Dec 2025 | 165K | 8.1% | 3 | 301K | 14.8% | 2 |
| Jan 2026 | 201K | 8.6% | 3 | 246K | 10.5% | 2 |
| Feb 2026 | 165K | 8.6% | 3 | 201K | 10.5% | 2 |
| Mar 2026 | 165K | 7.3% | 3 | 201K | 8.9% | 2 |
| Apr 2026 | 165K | 7.3% | 3 | 201K | 8.9% | 2 |
| May 2026 | 165K | 7.3% | 3 | 201K | 8.9% | 2 |
| Jun 2026 | 135K | 6.1% | 3 | 201K | 9% | 2 |
| Jul 2026 | 165K | 7.3% | 3 | 201K | 8.9% | 2 |
| Aug 2026 | 165K | 7.3% | 3 | 201K | 8.8% | 2 |
| Sep 2026 | 165K | 7.2% | 3 | 246K | 10.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dulux’s and Felt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dulux**: Measured on the search term “dulux”.
- **Felt**: Measured on the search term “felt”.

- [Dulux profile](/demand/global-en/brands/dulux)
- [Felt profile](/demand/global-en/brands/felt)
- [All roof paint brands worldwide](/demand/global-en/categories/roof-paint-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dulux or Felt?

In September 2026, Felt had more branded searches than Dulux among roof paint brands worldwide. Felt was estimated to have 246K branded searches compared to Dulux’s 165K, and held a 10.7% Share of Search versus Dulux’s 7.2%.

## Cite this page

Brandwave. "Dulux vs Felt: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dulux-vs-felt

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dulux-vs-felt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.