---
title: "Dulux vs Johnstone's: Which is more popular by branded search?"
description: "Which is more popular in search, Dulux or Johnstone's? Compare estimated monthly branded-search demand and Share of Search inside the Paint retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dulux-paints-vs-johnstones"
publisher: "Brandwave"
---

# Dulux vs Johnstone's: Which is more popular by branded search?

Which is more popular in search, Dulux or Johnstone's? Compare estimated monthly branded-search demand and Share of Search inside the Paint retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dulux and Johnstone's
- **Competitive set**: Paint retailers
- **Market**: Global
- **Month measured**: Aug 2026
- **Dulux Share of Search**: 33.8%
- **Johnstone's Share of Search**: 6.8%

## Which is more popular in search, Dulux or Johnstone's?

- In August 2026, Dulux had more branded searches than Johnstone's among paint retailers worldwide. Dulux was estimated to have 201K branded searches compared to Johnstone's’ 40.5K, and held a 33.8% Share of Search versus Johnstone's’ 6.8%.
- Dulux was ahead of Johnstone's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint retailers worldwide moved from 31.3% to 33.8%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Johnstone's’ estimated Share of Search among paint retailers worldwide moved from 6.3% to 6.8%, and its estimated monthly branded searches held steady at 40.5K.

## How did search popularity change for paint retailers worldwide in August 2026?

- In August 2026, Dulux gained estimated Share of Search among paint retailers worldwide, from 31.1% to 33.8%.
- In August 2026, Johnstone's gained estimated Share of Search among paint retailers worldwide, from 6.2% to 6.8%.

## Month by month

| Month | Dulux estimated searches | Dulux Share of Search | Dulux rank | Johnstone's estimated searches | Johnstone's Share of Search | Johnstone's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 31.3% | 2 | 40.5K | 6.3% | 4 |
| Nov 2025 | 165K | 27.5% | 2 | 40.5K | 6.8% | 3 |
| Dec 2025 | 135K | 31.4% | 2 | 27.1K | 6.3% | 4 |
| Jan 2026 | 165K | 27.2% | 2 | 40.5K | 6.7% | 4 |
| Feb 2026 | 165K | 27.2% | 2 | 40.5K | 6.7% | 4 |
| Mar 2026 | 165K | 24.6% | 2 | 40.5K | 6% | 5 |
| Apr 2026 | 201K | 35% | 2 | 40.5K | 7% | 3 |
| May 2026 | 201K | 35% | 2 | 40.5K | 7% | 3 |
| Jun 2026 | 165K | 33.9% | 2 | 33.1K | 6.8% | 4 |
| Jul 2026 | 165K | 31.1% | 2 | 33.1K | 6.2% | 4 |
| Aug 2026 | 201K | 33.8% | 2 | 40.5K | 6.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dulux’s and Johnstone's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dulux**: Measured on the search term “dulux paint”.
- **Johnstone's**: Measured on the search term “johnstones paint”.

- [Dulux profile](/demand/global-en/brands/dulux-paints)
- [Johnstone's profile](/demand/global-en/brands/johnstones)
- [All paint retailers worldwide](/demand/global-en/categories/paint-retailers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dulux or Johnstone's?

In August 2026, Dulux had more branded searches than Johnstone's among paint retailers worldwide. Dulux was estimated to have 201K branded searches compared to Johnstone's’ 40.5K, and held a 33.8% Share of Search versus Johnstone's’ 6.8%.

## Cite this page

Brandwave. "Dulux vs Johnstone's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dulux-paints-vs-johnstones

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dulux-paints-vs-johnstones. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.