--- title: "Duluth Trading vs Wrangler RIGGS Workwear: Which is searched more?" description: "Is Duluth Trading or Wrangler RIGGS Workwear more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Work pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/duluth-trading-vs-wrangler-riggs-workwear" publisher: "Brandwave" --- # Duluth Trading vs Wrangler RIGGS Workwear: Which is searched more? Is Duluth Trading or Wrangler RIGGS Workwear more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Work pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Duluth Trading and Wrangler RIGGS Workwear - **Competitive set**: Work pants brands - **Market**: Global - **Month measured**: Sep 2026 - **Duluth Trading Share of Search**: 74.9% - **Wrangler RIGGS Workwear Share of Search**: 1.6% ## Is Duluth Trading or Wrangler RIGGS Workwear more popular in search? - In September 2026, Duluth Trading had more branded searches than Wrangler RIGGS Workwear among work pants brands worldwide. Duluth Trading had about 165,000 branded searches, while Wrangler RIGGS Workwear had 3,600. Duluth Trading made up 74.9% of all work pants brand searches we track, and Wrangler RIGGS Workwear accounted for 1.6%. - Duluth Trading was ahead of Wrangler RIGGS Workwear in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Duluth Trading’s share of searches among work pants brands worldwide moved from 81.7% to 74.9%, and its estimated monthly branded searches moved from 368K to 165K. - Across the 12 months ending September 2026, Wrangler RIGGS Workwear’s share of searches among work pants brands worldwide moved from 0.98% to 1.6%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## Top work pants brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Duluth Trading was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wrangler RIGGS Workwear was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Duluth Trading was listed before Wrangler RIGGS Workwear in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Carhartt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dickies | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Duluth Trading | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Wrangler RIGGS Workwear | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | 1620 Workwear | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bisley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about work pants brands - Asked ChatGPT "Which work pants brand should I buy?": 1. Carhartt, 2. Dickies, 3. Wrangler RIGGS Workwear, 4. Duluth Trading - Asked ChatGPT "What are the best work pants brands?": 1. Carhartt, 2. Dickies, 3. Duluth Trading, 4. Wrangler RIGGS Workwear, 5. 1620 Workwear - Asked ChatGPT "What's the best work pants brand for hard wearing trousers?": 1. Duluth Trading, 2. Carhartt, 3. Dickies, 4. 1620 Workwear - Searched Google, AI Overview "best work pants": 1. Carhartt, 2. Dickies - Searched Google, AI Overview "work pants for men": 1. Carhartt, 2. Dickies Not named in any answer: Caterpillar and Bisley. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for work pants brands worldwide in September 2026? - In September 2026, Duluth Trading lost share of searches among work pants brands worldwide, from 75.5% to 74.9%. - Estimated monthly branded searches for Wrangler RIGGS Workwear worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | Duluth Trading estimated searches | Duluth Trading Share of Search | Duluth Trading rank | Wrangler RIGGS Workwear estimated searches | Wrangler RIGGS Workwear Share of Search | Wrangler RIGGS Workwear rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 81.7% | 1 | 4.4K | 0.98% | 6 | | Nov 2025 | 673K | 87.4% | 1 | 4.4K | 0.57% | 6 | | Dec 2025 | 673K | 88% | 1 | 4.4K | 0.58% | 5 | | Jan 2026 | 368K | 82.3% | 1 | 4.4K | 0.98% | 5 | | Feb 2026 | 246K | 79% | 1 | 3.6K | 1.2% | 6 | | Mar 2026 | 301K | 80.4% | 1 | 4.4K | 1.2% | 5 | | Apr 2026 | 301K | 82.6% | 1 | 3.6K | 0.99% | 6 | | May 2026 | 246K | 82.1% | 1 | 3.6K | 1.2% | 6 | | Jun 2026 | 201K | 80.5% | 1 | 3.6K | 1.4% | 6 | | Jul 2026 | 201K | 81.4% | 1 | 3.6K | 1.5% | 6 | | Aug 2026 | 165K | 75.5% | 1 | 3.6K | 1.6% | 6 | | Sep 2026 | 165K | 74.9% | 1 | 3.6K | 1.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Duluth Trading’s and Wrangler RIGGS Workwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Duluth Trading**: Measured on the search term “duluth trading”. - **Wrangler RIGGS Workwear**: Measured on the search term “wrangler riggs workwear”. - [Duluth Trading profile](/demand/global-en/brands/duluth-trading) - [Wrangler RIGGS Workwear profile](/demand/global-en/brands/wrangler-riggs-workwear) - [All work pants brands worldwide](/demand/global-en/categories/work-pants-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Duluth Trading or Wrangler RIGGS Workwear more popular in search? In September 2026, Duluth Trading had more branded searches than Wrangler RIGGS Workwear among work pants brands worldwide. Duluth Trading had about 165,000 branded searches, while Wrangler RIGGS Workwear had 3,600. Duluth Trading made up 74.9% of all work pants brand searches we track, and Wrangler RIGGS Workwear accounted for 1.6%. ## Cite this page Brandwave. "Duluth Trading vs Wrangler RIGGS Workwear: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/duluth-trading-vs-wrangler-riggs-workwear This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/duluth-trading-vs-wrangler-riggs-workwear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.