---
title: "Duke's vs SG: Which is searched more?"
description: "Which is more popular in search, Duke's or SG? Compare estimated monthly branded-search demand and Share of Search inside the Cricket balls set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dukes-vs-sg-cricket"
publisher: "Brandwave"
---

# Duke's vs SG: Which is searched more?

Which is more popular in search, Duke's or SG? Compare estimated monthly branded-search demand and Share of Search inside the Cricket balls set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Duke's and SG
- **Competitive set**: Cricket balls
- **Market**: Global
- **Month measured**: Aug 2026
- **Duke's Share of Search**: 41.1%
- **SG Share of Search**: 8.2%

## Which is more popular in search, Duke's or SG?

- In August 2026, Duke's had more branded searches than SG among cricket balls worldwide. Duke's was estimated to have 49.8K branded searches compared to SG’s 9.9K, and held a 41.1% Share of Search versus SG’s 8.2%.
- Duke's was ahead of SG in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Duke's’ estimated Share of Search among cricket balls worldwide moved from 35.3% to 41.1%, and its estimated monthly branded searches moved from 40.9K to 49.8K.
- Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket balls worldwide moved from 7% to 8.2%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

## How did search popularity change for cricket balls worldwide in August 2026?

- In August 2026, SG gained estimated Share of Search among cricket balls worldwide, from 7.5% to 8.2%.
- In August 2026, Duke's lost estimated Share of Search among cricket balls worldwide, from 45.9% to 41.1%.

## Month by month

| Month | Duke's estimated searches | Duke's Share of Search | Duke's rank | SG estimated searches | SG Share of Search | SG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.9K | 35.3% | 1 | 8.1K | 7% | 4 |
| Nov 2025 | 49.9K | 35.1% | 1 | 9.9K | 7% | 4 |
| Dec 2025 | 49.9K | 35% | 1 | 9.9K | 6.9% | 4 |
| Jan 2026 | 74.4K | 44.2% | 1 | 12.1K | 7.2% | 4 |
| Feb 2026 | 40.9K | 30.9% | 1 | 9.9K | 7.5% | 4 |
| Mar 2026 | 50.4K | 31.2% | 1 | 12.1K | 7.5% | 4 |
| Apr 2026 | 49.9K | 29.2% | 1 | 12.1K | 7.1% | 4 |
| May 2026 | 60.9K | 30.9% | 1 | 14.8K | 7.5% | 4 |
| Jun 2026 | 49.8K | 32.4% | 1 | 12.1K | 7.9% | 4 |
| Jul 2026 | 60.8K | 45.9% | 1 | 9.9K | 7.5% | 4 |
| Aug 2026 | 49.8K | 41.1% | 1 | 9.9K | 8.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Duke's’ and SG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Duke's**: Measured on the search terms “duke s” and “dukes mayonnaise”, summed into one figure.
- **SG**: Measured on the search term “sg cricket”.

- [Duke's profile](/demand/global-en/brands/dukes)
- [SG profile](/demand/global-en/brands/sg-cricket)
- [All cricket balls worldwide](/demand/global-en/categories/cricket-balls): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Duke's or SG?

In August 2026, Duke's had more branded searches than SG among cricket balls worldwide. Duke's was estimated to have 49.8K branded searches compared to SG’s 9.9K, and held a 41.1% Share of Search versus SG’s 8.2%.

## Cite this page

Brandwave. "Duke's vs SG: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dukes-vs-sg-cricket

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dukes-vs-sg-cricket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.