---
title: "Duke's vs Primal Kitchen: Which is searched more?"
description: "Which is more popular in search, Duke's or Primal Kitchen? Compare estimated monthly branded-search demand and Share of Search inside the BBQ sauce brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dukes-vs-primal-kitchen"
publisher: "Brandwave"
---

# Duke's vs Primal Kitchen: Which is searched more?

Which is more popular in search, Duke's or Primal Kitchen? Compare estimated monthly branded-search demand and Share of Search inside the BBQ sauce brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Duke's and Primal Kitchen
- **Competitive set**: BBQ sauce brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Duke's Share of Search**: 9.6%
- **Primal Kitchen Share of Search**: 4.3%

## Which is more popular in search, Duke's or Primal Kitchen?

- In September 2026, Duke's had more branded searches than Primal Kitchen among BBQ sauce brands worldwide. Duke's was estimated to have 40.9K branded searches compared to Primal Kitchen’s 18.1K, and held a 9.6% Share of Search versus Primal Kitchen’s 4.3%.
- Duke's was ahead of Primal Kitchen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Duke's’ estimated Share of Search among BBQ sauce brands worldwide moved from 9.5% to 9.6%, and its estimated monthly branded searches held steady at 40.9K.
- Across the 12 months ending September 2026, Primal Kitchen’s estimated Share of Search among BBQ sauce brands worldwide moved from 5.2% to 4.3%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

## How did search popularity change for BBQ sauce brands worldwide in September 2026?

- In September 2026, Duke's lost estimated Share of Search among BBQ sauce brands worldwide, from 12.2% to 9.6%.
- In September 2026, Primal Kitchen lost estimated Share of Search among BBQ sauce brands worldwide, from 6.7% to 4.3%.

## Month by month

| Month | Duke's estimated searches | Duke's Share of Search | Duke's rank | Primal Kitchen estimated searches | Primal Kitchen Share of Search | Primal Kitchen rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.9K | 9.5% | 3 | 22.2K | 5.2% | 4 |
| Nov 2025 | 49.9K | 11.5% | 3 | 18.1K | 4.2% | 4 |
| Dec 2025 | 49.9K | 12.3% | 3 | 18.1K | 4.5% | 4 |
| Jan 2026 | 74.4K | 17% | 3 | 33.1K | 7.6% | 4 |
| Feb 2026 | 40.9K | 11.3% | 3 | 22.2K | 6.1% | 4 |
| Mar 2026 | 50.4K | 12.5% | 3 | 22.2K | 5.5% | 4 |
| Apr 2026 | 49.9K | 13.4% | 3 | 22.2K | 6% | 4 |
| May 2026 | 60.9K | 15.9% | 3 | 22.2K | 5.8% | 4 |
| Jun 2026 | 49.8K | 13.4% | 3 | 22.2K | 6% | 4 |
| Jul 2026 | 60.8K | 17.2% | 3 | 22.2K | 6.3% | 4 |
| Aug 2026 | 49.8K | 12.2% | 3 | 27.1K | 6.7% | 4 |
| Sep 2026 | 40.9K | 9.6% | 3 | 18.1K | 4.3% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Duke's’ and Primal Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Duke's**: Measured on the search terms “duke s” and “dukes mayonnaise”, summed into one figure.
- **Primal Kitchen**: Measured on the search term “primal kitchen”.

- [Duke's profile](/demand/global-en/brands/dukes)
- [Primal Kitchen profile](/demand/global-en/brands/primal-kitchen)
- [All BBQ sauce brands worldwide](/demand/global-en/categories/bbq-sauce-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Duke's or Primal Kitchen?

In September 2026, Duke's had more branded searches than Primal Kitchen among BBQ sauce brands worldwide. Duke's was estimated to have 40.9K branded searches compared to Primal Kitchen’s 18.1K, and held a 9.6% Share of Search versus Primal Kitchen’s 4.3%.

## Cite this page

Brandwave. "Duke's vs Primal Kitchen: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dukes-vs-primal-kitchen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dukes-vs-primal-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.