---
title: "Duke's vs Gunn & Moore: Which is more popular by branded search?"
description: "Which is more popular in search, Duke's or Gunn & Moore? Compare estimated monthly branded-search demand and Share of Search inside the Cricket balls set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dukes-vs-gunn-and-moore"
publisher: "Brandwave"
---

# Duke's vs Gunn & Moore: Which is more popular by branded search?

Which is more popular in search, Duke's or Gunn & Moore? Compare estimated monthly branded-search demand and Share of Search inside the Cricket balls set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Duke's and Gunn & Moore
- **Competitive set**: Cricket balls
- **Market**: Global
- **Month measured**: Aug 2026
- **Duke's Share of Search**: 42.2%
- **Gunn & Moore Share of Search**: 3.1%

## Which is more popular in search, Duke's or Gunn & Moore?

- In August 2026, Duke's had more branded searches than Gunn & Moore among cricket balls worldwide. Duke's was estimated to have 49.5K branded searches compared to Gunn & Moore’s 3.6K, and held a 42.2% Share of Search versus Gunn & Moore’s 3.1%.
- Duke's was ahead of Gunn & Moore in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Duke's’ estimated Share of Search among cricket balls worldwide moved from 36.2% to 42.2%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 11 months ending August 2026, Gunn & Moore’s estimated Share of Search among cricket balls worldwide moved from 2.6% to 3.1%, and its estimated monthly branded searches moved from 2.9K to 3.6K.

## How did search popularity change for cricket balls worldwide in August 2026?

- In August 2026, Duke's lost estimated Share of Search among cricket balls worldwide, from 47% to 42.2%.
- Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

## Month by month

| Month | Duke's estimated searches | Duke's Share of Search | Duke's rank | Gunn & Moore estimated searches | Gunn & Moore Share of Search | Gunn & Moore rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 36.2% | 1 | 2.9K | 2.6% | 5 |
| Nov 2025 | 49.5K | 36% | 1 | 4.4K | 3.2% | 5 |
| Dec 2025 | 49.5K | 36.2% | 1 | 3.6K | 2.6% | 5 |
| Jan 2026 | 74K | 45.3% | 1 | 3.6K | 2.2% | 5 |
| Feb 2026 | 40.5K | 31.7% | 1 | 3.6K | 2.8% | 5 |
| Mar 2026 | 49.5K | 31.7% | 1 | 4.4K | 2.8% | 5 |
| Apr 2026 | 49.5K | 30% | 1 | 4.4K | 2.7% | 5 |
| May 2026 | 60.5K | 31.7% | 1 | 5.4K | 2.8% | 5 |
| Jun 2026 | 49.5K | 33.4% | 1 | 5.4K | 3.6% | 5 |
| Jul 2026 | 60.5K | 47% | 1 | 3.6K | 2.8% | 5 |
| Aug 2026 | 49.5K | 42.2% | 1 | 3.6K | 3.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Duke's’ and Gunn & Moore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Duke's**: Measured on the search term “dukes mayonnaise”.
- **Gunn & Moore**: Measured on the search term “gm cricket”.

- [Duke's profile](/demand/global-en/brands/dukes)
- [Gunn & Moore profile](/demand/global-en/brands/gunn-and-moore)
- [All cricket balls worldwide](/demand/global-en/categories/cricket-balls): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Duke's or Gunn & Moore?

In August 2026, Duke's had more branded searches than Gunn & Moore among cricket balls worldwide. Duke's was estimated to have 49.5K branded searches compared to Gunn & Moore’s 3.6K, and held a 42.2% Share of Search versus Gunn & Moore’s 3.1%.

## Cite this page

Brandwave. "Duke's vs Gunn & Moore: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dukes-vs-gunn-and-moore

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dukes-vs-gunn-and-moore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.