---
title: "Duke's vs Gray-Nicolls: Which is searched more?"
description: "Which is more popular in search, Duke's or Gray-Nicolls? Compare estimated monthly branded-search demand and Share of Search inside the Cricket balls set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dukes-vs-gray-nicolls"
publisher: "Brandwave"
---

# Duke's vs Gray-Nicolls: Which is searched more?

Which is more popular in search, Duke's or Gray-Nicolls? Compare estimated monthly branded-search demand and Share of Search inside the Cricket balls set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Duke's and Gray-Nicolls
- **Competitive set**: Cricket balls
- **Market**: Global
- **Month measured**: Aug 2026
- **Duke's Share of Search**: 41.1%
- **Gray-Nicolls Share of Search**: 22.3%

## Which is more popular in search, Duke's or Gray-Nicolls?

- In August 2026, Duke's had more branded searches than Gray-Nicolls among cricket balls worldwide. Duke's was estimated to have 49.8K branded searches compared to Gray-Nicolls’ 27.1K, and held a 41.1% Share of Search versus Gray-Nicolls’ 22.3%.
- Duke's was ahead of Gray-Nicolls in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Duke's’ estimated Share of Search among cricket balls worldwide moved from 35.3% to 41.1%, and its estimated monthly branded searches moved from 40.9K to 49.8K.
- Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket balls worldwide moved from 28.6% to 22.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

## How did search popularity change for cricket balls worldwide in August 2026?

- In August 2026, Gray-Nicolls gained estimated Share of Search among cricket balls worldwide, from 20.4% to 22.3%.
- In August 2026, Duke's lost estimated Share of Search among cricket balls worldwide, from 45.9% to 41.1%.

## Month by month

| Month | Duke's estimated searches | Duke's Share of Search | Duke's rank | Gray-Nicolls estimated searches | Gray-Nicolls Share of Search | Gray-Nicolls rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.9K | 35.3% | 1 | 33.1K | 28.6% | 2 |
| Nov 2025 | 49.9K | 35.1% | 1 | 40.5K | 28.5% | 2 |
| Dec 2025 | 49.9K | 35% | 1 | 40.5K | 28.4% | 2 |
| Jan 2026 | 74.4K | 44.2% | 1 | 40.5K | 24.1% | 2 |
| Feb 2026 | 40.9K | 30.9% | 1 | 40.5K | 30.6% | 2 |
| Mar 2026 | 50.4K | 31.2% | 1 | 40.5K | 25.1% | 3 |
| Apr 2026 | 49.9K | 29.2% | 1 | 49.5K | 28.9% | 2 |
| May 2026 | 60.9K | 30.9% | 1 | 49.5K | 25.2% | 3 |
| Jun 2026 | 49.8K | 32.4% | 1 | 40.5K | 26.3% | 2 |
| Jul 2026 | 60.8K | 45.9% | 1 | 27.1K | 20.4% | 2 |
| Aug 2026 | 49.8K | 41.1% | 1 | 27.1K | 22.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Duke's’ and Gray-Nicolls’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Duke's**: Measured on the search terms “duke s” and “dukes mayonnaise”, summed into one figure.
- **Gray-Nicolls**: Measured on the search term “gray nicolls”.

- [Duke's profile](/demand/global-en/brands/dukes)
- [Gray-Nicolls profile](/demand/global-en/brands/gray-nicolls)
- [All cricket balls worldwide](/demand/global-en/categories/cricket-balls): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Duke's or Gray-Nicolls?

In August 2026, Duke's had more branded searches than Gray-Nicolls among cricket balls worldwide. Duke's was estimated to have 49.8K branded searches compared to Gray-Nicolls’ 27.1K, and held a 41.1% Share of Search versus Gray-Nicolls’ 22.3%.

## Cite this page

Brandwave. "Duke's vs Gray-Nicolls: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dukes-vs-gray-nicolls

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dukes-vs-gray-nicolls. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.