--- title: "Duke University vs Massachusetts Institute of Technology: Which is more popular by branded search?" description: "Which is more popular in search, Duke University or Massachusetts Institute of Technology? Compare estimated monthly branded-search demand and Share of Search inside the Globally sought US universities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/duke-university-vs-mit" publisher: "Brandwave" --- # Duke University vs Massachusetts Institute of Technology: Which is more popular by branded search? Which is more popular in search, Duke University or Massachusetts Institute of Technology? Compare estimated monthly branded-search demand and Share of Search inside the Globally sought US universities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Duke University and Massachusetts Institute of Technology - **Competitive set**: Globally sought US universities - **Market**: Global - **Month measured**: Aug 2026 - **Duke University Share of Search**: 3.6% - **Massachusetts Institute of Technology Share of Search**: 4.8% ## Which is more popular in search, Duke University or Massachusetts Institute of Technology? - In August 2026, Massachusetts Institute of Technology had more branded searches than Duke University among globally sought US universities worldwide. Massachusetts Institute of Technology was estimated to have 398K branded searches compared to Duke University’s 301K, and held a 4.8% Share of Search versus Duke University’s 3.6%. - The lead changed hands 5 times in the 11 months ending August 2026: Massachusetts Institute of Technology took it in November 2025, Duke University took it in December 2025, Massachusetts Institute of Technology took it in January 2026, Duke University took it in February 2026, Massachusetts Institute of Technology took it in April 2026. - Across the 11 months ending August 2026, Duke University’s estimated Share of Search among globally sought US universities worldwide moved from 3.9% to 3.6%, and its estimated monthly branded searches moved from 368K to 301K. - Across the 11 months ending August 2026, Massachusetts Institute of Technology’s estimated Share of Search among globally sought US universities worldwide moved from 3.9% to 4.8%, and its estimated monthly branded searches moved from 362K to 398K. ## How did search popularity change for globally sought US universities worldwide in August 2026? - In August 2026, Princeton University overtook Duke University to rank 8th among globally sought US universities worldwide, at 4.4%. - In August 2026, Massachusetts Institute of Technology rose from 7th to 6th among globally sought US universities worldwide. - Estimated monthly branded searches for Duke University worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026. ## Month by month | Month | Duke University estimated searches | Duke University Share of Search | Duke University rank | Massachusetts Institute of Technology estimated searches | Massachusetts Institute of Technology Share of Search | Massachusetts Institute of Technology rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 3.9% | 10 | 362K | 3.9% | 13 | | Nov 2025 | 301K | 3.7% | 12 | 317K | 3.9% | 9 | | Dec 2025 | 368K | 2.2% | 9 | 313K | 1.9% | 10 | | Jan 2026 | 301K | 3.7% | 12 | 336K | 4.1% | 10 | | Feb 2026 | 301K | 4% | 11 | 277K | 3.7% | 13 | | Mar 2026 | 450K | 4.8% | 7 | 333K | 3.6% | 13 | | Apr 2026 | 368K | 4.1% | 11 | 378K | 4.2% | 9 | | May 2026 | 301K | 3.5% | 13 | 374K | 4.3% | 8 | | Jun 2026 | 246K | 3.4% | 14 | 333K | 4.6% | 7 | | Jul 2026 | 246K | 3.6% | 12 | 332K | 4.9% | 7 | | Aug 2026 | 301K | 3.6% | 13 | 398K | 4.8% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Duke University’s and Massachusetts Institute of Technology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Duke University**: Measured on the search term “duke university”. - **Massachusetts Institute of Technology**: Measured on the search terms “massachusetts institute of technology”, “massachusetts institute of technology mit”, “mit massachusetts” and “mit university”, summed into one figure. - [Duke University profile](/demand/global-en/brands/duke-university) - [Massachusetts Institute of Technology profile](/demand/global-en/brands/mit) - [All globally sought US universities worldwide](/demand/global-en/categories/globally-sought-us-universities): The set both shares are measured inside, 17 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Duke University or Massachusetts Institute of Technology? In August 2026, Massachusetts Institute of Technology had more branded searches than Duke University among globally sought US universities worldwide. Massachusetts Institute of Technology was estimated to have 398K branded searches compared to Duke University’s 301K, and held a 4.8% Share of Search versus Duke University’s 3.6%. ## Cite this page Brandwave. "Duke University vs Massachusetts Institute of Technology: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/duke-university-vs-mit This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/duke-university-vs-mit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.