--- title: "DUI vs O'Neill: Which is searched more?" description: "Is DUI or O'Neill more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drysuit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dui-drysuits-vs-oneill" publisher: "Brandwave" --- # DUI vs O'Neill: Which is searched more? Is DUI or O'Neill more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drysuit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DUI and O'Neill - **Competitive set**: Drysuit brands - **Market**: Global - **Month measured**: Sep 2026 - **DUI Share of Search**: 0.36% - **O'Neill Share of Search**: 87.4% ## Is DUI or O'Neill more popular in search? - In September 2026, O'Neill had more branded searches than DUI among drysuit brands worldwide. O'Neill had about 246,000 branded searches, while DUI had 1,000. O'Neill made up 87.4% of all drysuit brand searches we track, and DUI accounted for 0.36%. - O'Neill was ahead of DUI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DUI’s share of searches among drysuit brands worldwide moved from 0.57% to 0.36%, and its estimated monthly branded searches moved from 1.6K to 1K. - Across the 12 months ending September 2026, O'Neill’s share of searches among drysuit brands worldwide moved from 87.1% to 87.4%, and its estimated monthly branded searches held steady at 246K. ## Top drysuit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DUI was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. O'Neill did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kokatat | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | NRS | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Santi | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DUI | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Level Six | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | O'Neill | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Scubapro | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Crewsaver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stohlquist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about drysuit brands - Asked ChatGPT "Which drysuit brand should I buy?": 1. Kokatat, 2. NRS, 3. DUI, 4. Level Six - Asked ChatGPT "What are the best drysuit brands?": 1. Kokatat, 2. NRS, 3. Santi, 4. Level Six, 5. DUI - Asked ChatGPT "What's the best drysuit brand for cold water diving?": 1. Santi, 2. DUI - Searched Google, AI Overview "drysuit for diving": 1. Scubapro - Searched Google, AI Overview "drysuit for kayaking": 1. NRS, 2. Kokatat, 3. Level Six Not named in any answer: O'Neill, Crewsaver and Stohlquist. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for drysuit brands worldwide in September 2026? - Estimated monthly branded searches for DUI worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. ## Month by month | Month | DUI estimated searches | DUI Share of Search | DUI rank | O'Neill estimated searches | O'Neill Share of Search | O'Neill rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 0.57% | 5 | 246K | 87.1% | 1 | | Nov 2025 | 1.3K | 0.39% | 5 | 301K | 89.3% | 1 | | Dec 2025 | 1K | 0.3% | 5 | 301K | 89.5% | 1 | | Jan 2026 | 1K | 0.3% | 5 | 301K | 89.5% | 1 | | Feb 2026 | 1K | 0.36% | 5 | 246K | 89% | 1 | | Mar 2026 | 1K | 0.3% | 5 | 301K | 89.3% | 1 | | Apr 2026 | 1K | 0.35% | 5 | 246K | 87.2% | 1 | | May 2026 | 1.3K | 0.38% | 5 | 301K | 87.3% | 1 | | Jun 2026 | 1K | 0.29% | 6 | 301K | 87.4% | 1 | | Jul 2026 | 1K | 0.24% | 6 | 368K | 89.6% | 1 | | Aug 2026 | 1K | 0.29% | 5 | 301K | 87.3% | 1 | | Sep 2026 | 1K | 0.36% | 5 | 246K | 87.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using DUI’s and O'Neill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DUI**: Measured on the search term “dui drysuit”. - **O'Neill**: Measured on the search term “o neill”. - [DUI profile](/demand/global-en/brands/dui-drysuits) - [O'Neill profile](/demand/global-en/brands/oneill) - [All drysuit brands worldwide](/demand/global-en/categories/drysuit-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DUI or O'Neill more popular in search? In September 2026, O'Neill had more branded searches than DUI among drysuit brands worldwide. O'Neill had about 246,000 branded searches, while DUI had 1,000. O'Neill made up 87.4% of all drysuit brand searches we track, and DUI accounted for 0.36%. ## Cite this page Brandwave. "DUI vs O'Neill: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dui-drysuits-vs-oneill This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dui-drysuits-vs-oneill. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.