---
title: "Duck Creek vs Root: Which is more popular by branded search?"
description: "Which is more popular in search, Duck Creek or Root? Compare estimated monthly branded-search demand and Share of Search inside the Insurtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/duck-creek-vs-root"
publisher: "Brandwave"
---

# Duck Creek vs Root: Which is more popular by branded search?

Which is more popular in search, Duck Creek or Root? Compare estimated monthly branded-search demand and Share of Search inside the Insurtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Duck Creek and Root
- **Competitive set**: Insurtech
- **Market**: Global
- **Month measured**: Aug 2026
- **Duck Creek Share of Search**: 2%
- **Root Share of Search**: 15.2%

## Which is more popular in search, Duck Creek or Root?

- In August 2026, Root had more branded searches than Duck Creek among insurtech worldwide. Root was estimated to have 135K branded searches compared to Duck Creek’s 18.1K, and held a 15.2% Share of Search versus Duck Creek’s 2%.
- Root was ahead of Duck Creek in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Duck Creek’s estimated Share of Search among insurtech worldwide moved from 2.5% to 2%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, Root’s estimated Share of Search among insurtech worldwide moved from 22.5% to 15.2%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for insurtech worldwide in August 2026?

- In August 2026, Duck Creek lost estimated Share of Search among insurtech worldwide, from 3% to 2%.
- Estimated monthly branded searches for Root worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

## Month by month

| Month | Duck Creek estimated searches | Duck Creek Share of Search | Duck Creek rank | Root estimated searches | Root Share of Search | Root rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 2.5% | 5 | 165K | 22.5% | 2 |
| Nov 2025 | 14.8K | 1.5% | 5 | 165K | 16.4% | 2 |
| Dec 2025 | 14.8K | 1.5% | 5 | 165K | 16.5% | 2 |
| Jan 2026 | 18.1K | 1.5% | 5 | 165K | 13.9% | 2 |
| Feb 2026 | 14.8K | 1.9% | 5 | 165K | 20.9% | 2 |
| Mar 2026 | 18.1K | 2.2% | 5 | 165K | 20.2% | 2 |
| Apr 2026 | 18.1K | 2.7% | 5 | 135K | 19.8% | 2 |
| May 2026 | 22.2K | 2.8% | 5 | 135K | 17.2% | 3 |
| Jun 2026 | 22.2K | 2.5% | 5 | 135K | 15.2% | 3 |
| Jul 2026 | 27.1K | 3% | 5 | 135K | 14.7% | 3 |
| Aug 2026 | 18.1K | 2% | 5 | 135K | 15.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Duck Creek’s and Root’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Duck Creek**: Measured on the search term “duck creek”.
- **Root**: Measured on the search term “root insurance”.

- [Duck Creek profile](/demand/global-en/brands/duck-creek)
- [Root profile](/demand/global-en/brands/root)
- [All insurtech worldwide](/demand/global-en/categories/insurtech): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Duck Creek or Root?

In August 2026, Root had more branded searches than Duck Creek among insurtech worldwide. Root was estimated to have 135K branded searches compared to Duck Creek’s 18.1K, and held a 15.2% Share of Search versus Duck Creek’s 2%.

## Cite this page

Brandwave. "Duck Creek vs Root: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/duck-creek-vs-root

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/duck-creek-vs-root. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.