---
title: "Ducati vs KTM: Which is more popular by branded search?"
description: "Which is more popular in search, Ducati or KTM? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ducati-vs-ktm"
publisher: "Brandwave"
---

# Ducati vs KTM: Which is more popular by branded search?

Which is more popular in search, Ducati or KTM? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ducati and KTM
- **Competitive set**: Motorcycle brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Ducati Share of Search**: 5.4%
- **KTM Share of Search**: 6.6%

## Which is more popular in search, Ducati or KTM?

- In August 2026, KTM had more branded searches than Ducati among motorcycle brands worldwide. KTM was estimated to have 1.5M branded searches compared to Ducati’s 1.2M, and held a 6.6% Share of Search versus Ducati’s 5.4%.
- KTM was ahead of Ducati in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands worldwide moved from 4.9% to 5.4%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, KTM’s estimated Share of Search among motorcycle brands worldwide moved from 7.3% to 6.6%, and its estimated monthly branded searches moved from 1.8M to 1.5M.

## How did search popularity change for motorcycle brands worldwide in August 2026?

- In August 2026, KTM gained estimated Share of Search among motorcycle brands worldwide, from 5.8% to 6.6%.
- In August 2026, Ducati gained estimated Share of Search among motorcycle brands worldwide, from 4.8% to 5.4%.

## Month by month

| Month | Ducati estimated searches | Ducati Share of Search | Ducati rank | KTM estimated searches | KTM Share of Search | KTM rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 4.9% | 7 | 1.8M | 7.3% | 6 |
| Nov 2025 | 1M | 4.4% | 7 | 1.8M | 8% | 6 |
| Dec 2025 | 1M | 4.6% | 7 | 1.8M | 8.3% | 6 |
| Jan 2026 | 1M | 4.4% | 7 | 1.5M | 6.6% | 6 |
| Feb 2026 | 1M | 4.7% | 7 | 1.5M | 7.1% | 6 |
| Mar 2026 | 1.2M | 5.2% | 7 | 1.5M | 6.4% | 6 |
| Apr 2026 | 1.2M | 5.4% | 7 | 1.5M | 6.6% | 6 |
| May 2026 | 1.2M | 5.4% | 7 | 1.5M | 6.6% | 6 |
| Jun 2026 | 1.2M | 5.5% | 7 | 1.5M | 6.8% | 6 |
| Jul 2026 | 1M | 4.8% | 7 | 1.2M | 5.8% | 6 |
| Aug 2026 | 1.2M | 5.4% | 7 | 1.5M | 6.6% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ducati’s and KTM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ducati**: Measured on the search term “ducati”.
- **KTM**: Measured on the search term “ktm”.

- [Ducati profile](/demand/global-en/brands/ducati)
- [KTM profile](/demand/global-en/brands/ktm)
- [All motorcycle brands worldwide](/demand/global-en/categories/motorcycle-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ducati or KTM?

In August 2026, KTM had more branded searches than Ducati among motorcycle brands worldwide. KTM was estimated to have 1.5M branded searches compared to Ducati’s 1.2M, and held a 6.6% Share of Search versus Ducati’s 5.4%.

## Cite this page

Brandwave. "Ducati vs KTM: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ducati-vs-ktm

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ducati-vs-ktm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.