---
title: "Ducati vs Harley-Davidson: Which is searched more?"
description: "Which is more popular in search, Ducati or Harley-Davidson? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ducati-vs-harley-davidson"
publisher: "Brandwave"
---

# Ducati vs Harley-Davidson: Which is searched more?

Which is more popular in search, Ducati or Harley-Davidson? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ducati and Harley-Davidson
- **Competitive set**: Motorcycle brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Ducati Share of Search**: 5.3%
- **Harley-Davidson Share of Search**: 14.6%

## Which is more popular in search, Ducati or Harley-Davidson?

- In August 2026, Harley-Davidson had more branded searches than Ducati among motorcycle brands worldwide. Harley-Davidson was estimated to have 3.4M branded searches compared to Ducati’s 1.2M, and held a 14.6% Share of Search versus Ducati’s 5.3%.
- Harley-Davidson was ahead of Ducati in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands worldwide moved from 4.8% to 5.3%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands worldwide moved from 13.2% to 14.6%, and its estimated monthly branded searches held steady at 3.4M.

## How did search popularity change for motorcycle brands worldwide in August 2026?

- In August 2026, Harley-Davidson overtook Suzuki to rank 2nd among motorcycle brands worldwide, at 14.6%.
- In August 2026, Ducati gained estimated Share of Search among motorcycle brands worldwide, from 4.7% to 5.3%.

## Month by month

| Month | Ducati estimated searches | Ducati Share of Search | Ducati rank | Harley-Davidson estimated searches | Harley-Davidson Share of Search | Harley-Davidson rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 4.8% | 7 | 3.4M | 13.2% | 4 |
| Nov 2025 | 1M | 4.3% | 7 | 2.7M | 11.8% | 4 |
| Dec 2025 | 1M | 4.5% | 7 | 2.7M | 12.3% | 3 |
| Jan 2026 | 1M | 4.4% | 7 | 2.7M | 12% | 4 |
| Feb 2026 | 1M | 4.6% | 7 | 2.7M | 12.7% | 3 |
| Mar 2026 | 1.2M | 5.1% | 7 | 3.4M | 14.1% | 3 |
| Apr 2026 | 1.2M | 5.3% | 7 | 3.4M | 14.6% | 2 |
| May 2026 | 1.2M | 5.3% | 7 | 3.4M | 14.6% | 2 |
| Jun 2026 | 1.2M | 5.5% | 7 | 3.4M | 15% | 2 |
| Jul 2026 | 1M | 4.7% | 7 | 2.7M | 12.9% | 3 |
| Aug 2026 | 1.2M | 5.3% | 7 | 3.4M | 14.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ducati’s and Harley-Davidson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ducati**: Measured on the search term “ducati”.
- **Harley-Davidson**: Measured on the search term “harley davidson”.

- [Ducati profile](/demand/global-en/brands/ducati)
- [Harley-Davidson profile](/demand/global-en/brands/harley-davidson)
- [All motorcycle brands worldwide](/demand/global-en/categories/motorcycle-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ducati or Harley-Davidson?

In August 2026, Harley-Davidson had more branded searches than Ducati among motorcycle brands worldwide. Harley-Davidson was estimated to have 3.4M branded searches compared to Ducati’s 1.2M, and held a 14.6% Share of Search versus Ducati’s 5.3%.

## Cite this page

Brandwave. "Ducati vs Harley-Davidson: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ducati-vs-harley-davidson

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ducati-vs-harley-davidson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.