---
title: "Dublin vs Shires: Which is more popular by branded search?"
description: "Which is more popular in search, Dublin or Shires? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dublin-vs-shires"
publisher: "Brandwave"
---

# Dublin vs Shires: Which is more popular by branded search?

Which is more popular in search, Dublin or Shires? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dublin and Shires
- **Competitive set**: Equestrian boots
- **Market**: Global
- **Month measured**: Aug 2026
- **Dublin Share of Search**: 0.06%
- **Shires Share of Search**: 0.79%

## Which is more popular in search, Dublin or Shires?

- In August 2026, Shires had more branded searches than Dublin among equestrian boots worldwide. Shires was estimated to have 5.4K branded searches compared to Dublin’s 390, and held a 0.79% Share of Search versus Dublin’s 0.06%.
- Shires was ahead of Dublin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dublin’s estimated Share of Search among equestrian boots worldwide moved from 0.09% to 0.06%, and its estimated monthly branded searches moved from 590 to 390.
- Across the 11 months ending August 2026, Shires’ estimated Share of Search among equestrian boots worldwide moved from 0.95% to 0.79%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

## How did search popularity change for equestrian boots worldwide in August 2026?

- Estimated monthly branded searches for Dublin worldwide fell 33.9% over 11 measured months, from 590 to 390 in August 2026.
- Estimated monthly branded searches for Shires worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

## Month by month

| Month | Dublin estimated searches | Dublin Share of Search | Dublin rank | Shires estimated searches | Shires Share of Search | Shires rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 590 | 0.09% | 4 | 6.6K | 0.95% | 3 |
| Nov 2025 | 480 | 0.05% | 4 | 6.6K | 0.65% | 3 |
| Dec 2025 | 390 | 0.04% | 4 | 5.4K | 0.53% | 3 |
| Jan 2026 | 390 | 0.06% | 4 | 5.4K | 0.78% | 3 |
| Feb 2026 | 390 | 0.07% | 4 | 5.4K | 0.96% | 3 |
| Mar 2026 | 390 | 0.06% | 4 | 6.6K | 0.96% | 3 |
| Apr 2026 | 480 | 0.07% | 4 | 5.4K | 0.79% | 3 |
| May 2026 | 390 | 0.06% | 4 | 5.4K | 0.79% | 3 |
| Jun 2026 | 320 | 0.05% | 4 | 5.4K | 0.79% | 3 |
| Jul 2026 | 320 | 0.06% | 4 | 5.4K | 0.96% | 3 |
| Aug 2026 | 390 | 0.06% | 4 | 5.4K | 0.79% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dublin’s and Shires’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dublin**: Measured on the search term “dublin equestrian”.
- **Shires**: Measured on the search term “shires equestrian”.

- [Dublin profile](/demand/global-en/brands/dublin)
- [Shires profile](/demand/global-en/brands/shires)
- [All equestrian boots worldwide](/demand/global-en/categories/equestrian-boots): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dublin or Shires?

In August 2026, Shires had more branded searches than Dublin among equestrian boots worldwide. Shires was estimated to have 5.4K branded searches compared to Dublin’s 390, and held a 0.79% Share of Search versus Dublin’s 0.06%.

## Cite this page

Brandwave. "Dublin vs Shires: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dublin-vs-shires

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dublin-vs-shires. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.