--- title: "Dublin vs Parlanti: Which is searched more?" description: "Is Dublin or Parlanti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dublin-vs-parlanti" publisher: "Brandwave" --- # Dublin vs Parlanti: Which is searched more? Is Dublin or Parlanti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dublin and Parlanti - **Competitive set**: Equestrian boots - **Market**: Global - **Month measured**: Sep 2026 - **Dublin Share of Search**: 0.05% - **Parlanti Share of Search**: 0.28% ## Is Dublin or Parlanti more popular in search? - In September 2026, Parlanti had more branded searches than Dublin among equestrian boots worldwide. Parlanti had about 1,900 branded searches, while Dublin had 320. Parlanti made up 0.28% of all equestrian boot searches we track, and Dublin accounted for 0.05%. - Parlanti was ahead of Dublin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dublin’s share of searches among equestrian boots worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 590 to 320. - Across the 12 months ending September 2026, Parlanti’s share of searches among equestrian boots worldwide moved from 0.34% to 0.28%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top equestrian boots in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Parlanti was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Dublin did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ariat | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | DeNiro Boot Co. | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Mountain Horse | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Parlanti | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Tredstep | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Shires | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Dublin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Toggi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sherwood | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about equestrian boots - Asked ChatGPT "Which equestrian boots brand should I buy?": 1. Ariat, 2. DeNiro Boot Co., 3. Parlanti, 4. Tredstep - Asked ChatGPT "What are the best equestrian boots brands?": 1. DeNiro Boot Co., 2. Parlanti, 3. Ariat, 4. Mountain Horse, 5. Tredstep - Asked ChatGPT "What's the best equestrian boots brand for riding and stable use?": 1. Ariat, 2. Mountain Horse, 3. Tredstep - Searched Google, AI Overview "horse riding boots": 1. Ariat, 2. Mountain Horse Not named in any answer: Shires, Dublin, Toggi and Sherwood. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for equestrian boots worldwide in September 2026? - In September 2026, Dublin fell from 6th to 7th among equestrian boots worldwide. - Estimated monthly branded searches for Parlanti worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Dublin estimated searches | Dublin Share of Search | Dublin rank | Parlanti estimated searches | Parlanti Share of Search | Parlanti rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 0.08% | 6 | 2.4K | 0.34% | 4 | | Nov 2025 | 480 | 0.05% | 7 | 2.9K | 0.28% | 4 | | Dec 2025 | 390 | 0.04% | 6 | 2.4K | 0.24% | 4 | | Jan 2026 | 390 | 0.06% | 6 | 2.4K | 0.35% | 4 | | Feb 2026 | 390 | 0.07% | 6 | 2.4K | 0.42% | 4 | | Mar 2026 | 390 | 0.06% | 6 | 2.4K | 0.35% | 4 | | Apr 2026 | 480 | 0.07% | 6 | 2.4K | 0.35% | 4 | | May 2026 | 390 | 0.06% | 6 | 2.4K | 0.35% | 4 | | Jun 2026 | 320 | 0.05% | 6 | 1.9K | 0.28% | 4 | | Jul 2026 | 320 | 0.06% | 6 | 1.9K | 0.34% | 4 | | Aug 2026 | 390 | 0.06% | 6 | 2.4K | 0.35% | 4 | | Sep 2026 | 320 | 0.05% | 7 | 1.9K | 0.28% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Dublin’s and Parlanti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dublin**: Measured on the search term “dublin equestrian”. - **Parlanti**: Measured on the search term “parlanti”. - [Dublin profile](/demand/global-en/brands/dublin) - [Parlanti profile](/demand/global-en/brands/parlanti) - [All equestrian boots worldwide](/demand/global-en/categories/equestrian-boots): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dublin or Parlanti more popular in search? In September 2026, Parlanti had more branded searches than Dublin among equestrian boots worldwide. Parlanti had about 1,900 branded searches, while Dublin had 320. Parlanti made up 0.28% of all equestrian boot searches we track, and Dublin accounted for 0.05%. ## Cite this page Brandwave. "Dublin vs Parlanti: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dublin-vs-parlanti This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dublin-vs-parlanti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.