--- title: "Dubb vs Wistia: Which is searched more?" description: "Is Dubb or Wistia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dubb-vs-wistia" publisher: "Brandwave" --- # Dubb vs Wistia: Which is searched more? Is Dubb or Wistia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dubb and Wistia - **Competitive set**: Video marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Dubb Share of Search**: 0.27% - **Wistia Share of Search**: 3.8% ## Is Dubb or Wistia more popular in search? - In September 2026, Wistia had more branded searches than Dubb among video marketing platforms worldwide. Wistia had about 40,500 branded searches, while Dubb had 2,900. Wistia made up 3.8% of all video marketing platform searches we track, and Dubb accounted for 0.27%. - Wistia was ahead of Dubb in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dubb’s share of searches among video marketing platforms worldwide held steady at 0.27%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, Wistia’s share of searches among video marketing platforms worldwide moved from 3.7% to 3.8%, and its estimated monthly branded searches moved from 49.5K to 40.5K. ## Top video marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wistia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dubb was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wistia was listed before Dubb in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wistia | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Vimeo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Vidyard | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dubb | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Brightcove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SproutVideo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about video marketing platforms - Asked ChatGPT "Which video marketing platform should I use?": 1. Wistia, 2. Vimeo, 3. Vidyard - Asked ChatGPT "What are the best video marketing platforms?": 1. Wistia, 2. Vimeo, 3. Vidyard - Asked ChatGPT "What's the best video marketing platform for a marketing team?": 1. Wistia, 2. Vimeo - Searched Google, AI Overview "video marketing platforms": 1. Wistia, 2. Vimeo, 3. Dubb - Searched Google, AI Overview "video platform for business": named none of the brands we track Not named in any answer: Brightcove and SproutVideo. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for video marketing platforms worldwide in September 2026? - In September 2026, Wistia gained share of searches among video marketing platforms worldwide, from 3.1% to 3.8%. - Estimated monthly branded searches for Dubb worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Dubb estimated searches | Dubb Share of Search | Dubb rank | Wistia estimated searches | Wistia Share of Search | Wistia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.27% | 5 | 49.5K | 3.7% | 2 | | Nov 2025 | 2.9K | 0.22% | 5 | 49.5K | 3.8% | 2 | | Dec 2025 | 2.9K | 0.22% | 5 | 40.5K | 3.1% | 2 | | Jan 2026 | 2.9K | 0.22% | 5 | 49.5K | 3.8% | 2 | | Feb 2026 | 2.4K | 0.18% | 5 | 40.5K | 3.1% | 2 | | Mar 2026 | 2.4K | 0.15% | 6 | 49.5K | 3.1% | 2 | | Apr 2026 | 2.9K | 0.22% | 5 | 49.5K | 3.8% | 2 | | May 2026 | 2.9K | 0.22% | 5 | 40.5K | 3.1% | 2 | | Jun 2026 | 2.4K | 0.22% | 5 | 40.5K | 3.8% | 2 | | Jul 2026 | 2.4K | 0.22% | 5 | 40.5K | 3.8% | 2 | | Aug 2026 | 3.6K | 0.34% | 5 | 33.1K | 3.1% | 2 | | Sep 2026 | 2.9K | 0.27% | 5 | 40.5K | 3.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Dubb’s and Wistia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dubb**: Measured on the search term “dubb video”. - **Wistia**: Measured on the search term “wistia”. - [Dubb profile](/demand/global-en/brands/dubb) - [Wistia profile](/demand/global-en/brands/wistia) - [All video marketing platforms worldwide](/demand/global-en/categories/video-marketing-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dubb or Wistia more popular in search? In September 2026, Wistia had more branded searches than Dubb among video marketing platforms worldwide. Wistia had about 40,500 branded searches, while Dubb had 2,900. Wistia made up 3.8% of all video marketing platform searches we track, and Dubb accounted for 0.27%. ## Cite this page Brandwave. "Dubb vs Wistia: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dubb-vs-wistia This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dubb-vs-wistia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.