--- title: "Dub vs T.LY: Which is searched more?" description: "Is Dub or T.LY more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the URL shortener platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/dub-vs-t-ly" publisher: "Brandwave" --- # Dub vs T.LY: Which is searched more? Is Dub or T.LY more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the URL shortener platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dub and T.LY - **Competitive set**: URL shortener platforms - **Market**: Global - **Month measured**: Sep 2026 - **Dub Share of Search**: 0.1% - **T.LY Share of Search**: 0.14% ## Is Dub or T.LY more popular in search? - In September 2026, T.LY had more branded searches than Dub among URL shortener platforms worldwide. T.LY had about 3,600 branded searches, while Dub had 2,610. T.LY made up 0.14% of all URL shortener platform searches we track, and Dub accounted for 0.1%. - T.LY was ahead of Dub in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dub’s share of searches among URL shortener platforms worldwide moved from 0.14% to 0.1%, and its estimated monthly branded searches moved from 4K to 2.6K. - Across the 12 months ending September 2026, T.LY’s share of searches among URL shortener platforms worldwide moved from 0.28% to 0.14%, and its estimated monthly branded searches moved from 8.1K to 3.6K. ## Top URL shortener platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dub was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. T.LY did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bitly | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TinyURL | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Short.io | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Rebrandly | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Dub | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | BL.INK | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cutt.ly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | tiny.cc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | is.gd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | T.LY | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about URL shortener platforms - Asked ChatGPT "Which URL shortener should I use?": 1. Bitly, 2. Short.io, 3. TinyURL, 4. Dub - Asked ChatGPT "What are the best URL shorteners?": 1. Short.io, 2. Bitly, 3. TinyURL, 4. Rebrandly, 5. Dub - Asked ChatGPT "What's the best URL shortener for short links?": 1. Bitly, 2. TinyURL, 3. Short.io, 4. Rebrandly - Searched Google, AI Overview "url shortener": 1. Bitly, 2. TinyURL, 3. Short.io, 4. Rebrandly, 5. Dub - Searched Google, AI Overview "short link generator": 1. TinyURL, 2. Bitly, 3. Short.io Not named in any answer: BL.INK, Cutt.ly, tiny.cc, is.gd and T.LY. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for URL shortener platforms worldwide in September 2026? - Estimated monthly branded searches for T.LY worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in September 2026. - Estimated monthly branded searches for Dub worldwide fell 34.6% over 12 measured months, from 4K to 2.6K in September 2026. ## Month by month | Month | Dub estimated searches | Dub Share of Search | Dub rank | T.LY estimated searches | T.LY Share of Search | T.LY rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4K | 0.14% | 10 | 8.1K | 0.28% | 8 | | Nov 2025 | 3.8K | 0.14% | 10 | 6.6K | 0.25% | 9 | | Dec 2025 | 3K | 0.13% | 10 | 5.4K | 0.24% | 9 | | Jan 2026 | 2.5K | 0.1% | 10 | 6.6K | 0.25% | 9 | | Feb 2026 | 2.5K | 0.1% | 10 | 4.4K | 0.18% | 9 | | Mar 2026 | 3.1K | 0.12% | 10 | 4.4K | 0.17% | 9 | | Apr 2026 | 3.1K | 0.12% | 10 | 5.4K | 0.21% | 9 | | May 2026 | 2.6K | 0.09% | 10 | 4.4K | 0.16% | 9 | | Jun 2026 | 2.6K | 0.1% | 10 | 3.6K | 0.14% | 9 | | Jul 2026 | 3.1K | 0.12% | 10 | 3.6K | 0.14% | 9 | | Aug 2026 | 2.6K | 0.1% | 10 | 4.4K | 0.17% | 9 | | Sep 2026 | 2.6K | 0.1% | 10 | 3.6K | 0.14% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Dub’s and T.LY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dub**: Measured on the search terms “dub co” and “dub links”, summed into one figure. - **T.LY**: Measured on the search term “t ly”. - [Dub profile](/demand/global-en/brands/dub) - [T.LY profile](/demand/global-en/brands/t-ly) - [All URL shortener platforms worldwide](/demand/global-en/categories/url-shortener-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dub or T.LY more popular in search? In September 2026, T.LY had more branded searches than Dub among URL shortener platforms worldwide. T.LY had about 3,600 branded searches, while Dub had 2,610. T.LY made up 0.14% of all URL shortener platform searches we track, and Dub accounted for 0.1%. ## Cite this page Brandwave. "Dub vs T.LY: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dub-vs-t-ly This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dub-vs-t-ly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.