---
title: "Drunk Elephant vs The INKEY List: Which is searched more?"
description: "Which is more popular in search, Drunk Elephant or The INKEY List? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/drunk-elephant-vs-the-inkey-list"
publisher: "Brandwave"
---

# Drunk Elephant vs The INKEY List: Which is searched more?

Which is more popular in search, Drunk Elephant or The INKEY List? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Drunk Elephant and The INKEY List
- **Competitive set**: Skincare brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Drunk Elephant Share of Search**: 0.97%
- **The INKEY List Share of Search**: 0.36%

## Which is more popular in search, Drunk Elephant or The INKEY List?

- In September 2026, Drunk Elephant had more branded searches than The INKEY List among skincare brands worldwide. Drunk Elephant was estimated to have 110K branded searches compared to The INKEY List’s 40.5K, and held a 0.97% Share of Search versus The INKEY List’s 0.36%.
- Drunk Elephant was ahead of The INKEY List in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Drunk Elephant’s estimated Share of Search among skincare brands worldwide moved from 1.7% to 0.97%, and its estimated monthly branded searches moved from 201K to 110K.
- Across the 12 months ending September 2026, The INKEY List’s estimated Share of Search among skincare brands worldwide moved from 0.42% to 0.36%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for skincare brands worldwide in September 2026?

- In September 2026, Drunk Elephant fell from 16th to 17th among skincare brands worldwide.
- Estimated monthly branded searches for The INKEY List worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

## Month by month

| Month | Drunk Elephant estimated searches | Drunk Elephant Share of Search | Drunk Elephant rank | The INKEY List estimated searches | The INKEY List Share of Search | The INKEY List rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 1.7% | 15 | 49.5K | 0.42% | 19 |
| Nov 2025 | 301K | 1.9% | 15 | 90.5K | 0.58% | 19 |
| Dec 2025 | 246K | 1.8% | 15 | 60.5K | 0.45% | 19 |
| Jan 2026 | 201K | 1.5% | 16 | 60.5K | 0.45% | 19 |
| Feb 2026 | 165K | 1.4% | 16 | 49.5K | 0.41% | 19 |
| Mar 2026 | 165K | 1.2% | 16 | 60.5K | 0.43% | 19 |
| Apr 2026 | 165K | 1.2% | 16 | 60.5K | 0.44% | 19 |
| May 2026 | 135K | 1% | 16 | 49.5K | 0.37% | 19 |
| Jun 2026 | 135K | 1.1% | 16 | 40.5K | 0.33% | 19 |
| Jul 2026 | 110K | 0.92% | 17 | 40.5K | 0.34% | 19 |
| Aug 2026 | 135K | 1.1% | 16 | 40.5K | 0.33% | 19 |
| Sep 2026 | 110K | 0.97% | 17 | 40.5K | 0.36% | 19 |

## How each brand is measured

Brandwave collects information about searches that people make online using Drunk Elephant’s and The INKEY List’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Drunk Elephant**: Measured on the search term “drunk elephant”.
- **The INKEY List**: Measured on the search term “inkey list”.

- [Drunk Elephant profile](/demand/global-en/brands/drunk-elephant)
- [The INKEY List profile](/demand/global-en/brands/the-inkey-list)
- [All skincare brands worldwide](/demand/global-en/categories/skincare-brands): The set both shares are measured inside, 20 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Drunk Elephant or The INKEY List?

In September 2026, Drunk Elephant had more branded searches than The INKEY List among skincare brands worldwide. Drunk Elephant was estimated to have 110K branded searches compared to The INKEY List’s 40.5K, and held a 0.97% Share of Search versus The INKEY List’s 0.36%.

## Cite this page

Brandwave. "Drunk Elephant vs The INKEY List: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/drunk-elephant-vs-the-inkey-list

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/drunk-elephant-vs-the-inkey-list. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.