--- title: "Drunk Elephant vs Paula's Choice: Which is searched more?" description: "Which is more popular in search, Drunk Elephant or Paula's Choice? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/drunk-elephant-vs-paula-s-choice" publisher: "Brandwave" --- # Drunk Elephant vs Paula's Choice: Which is searched more? Which is more popular in search, Drunk Elephant or Paula's Choice? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Drunk Elephant and Paula's Choice - **Competitive set**: Skincare brands - **Market**: Global - **Month measured**: Sep 2026 - **Drunk Elephant Share of Search**: 0.97% - **Paula's Choice Share of Search**: 0.02% ## Which is more popular in search, Drunk Elephant or Paula's Choice? - In September 2026, Drunk Elephant had more branded searches than Paula's Choice among skincare brands worldwide. Drunk Elephant was estimated to have 110K branded searches compared to Paula's Choice’s 1.9K, and held a 0.97% Share of Search versus Paula's Choice’s 0.02%. - Drunk Elephant was ahead of Paula's Choice in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Drunk Elephant’s estimated Share of Search among skincare brands worldwide moved from 1.7% to 0.97%, and its estimated monthly branded searches moved from 201K to 110K. - Across the 12 months ending September 2026, Paula's Choice’s estimated Share of Search among skincare brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 2.9K to 1.9K. ## How did search popularity change for skincare brands worldwide in September 2026? - In September 2026, Drunk Elephant fell from 16th to 17th among skincare brands worldwide. - Estimated monthly branded searches for Paula's Choice worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. ## Month by month | Month | Drunk Elephant estimated searches | Drunk Elephant Share of Search | Drunk Elephant rank | Paula's Choice estimated searches | Paula's Choice Share of Search | Paula's Choice rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 1.7% | 15 | 2.9K | 0.02% | 20 | | Nov 2025 | 301K | 1.9% | 15 | 3.6K | 0.02% | 20 | | Dec 2025 | 246K | 1.8% | 15 | 2.9K | 0.02% | 20 | | Jan 2026 | 201K | 1.5% | 16 | 2.9K | 0.02% | 20 | | Feb 2026 | 165K | 1.4% | 16 | 2.4K | 0.02% | 20 | | Mar 2026 | 165K | 1.2% | 16 | 2.4K | 0.02% | 20 | | Apr 2026 | 165K | 1.2% | 16 | 2.9K | 0.02% | 20 | | May 2026 | 135K | 1% | 16 | 2.9K | 0.02% | 20 | | Jun 2026 | 135K | 1.1% | 16 | 1.9K | 0.02% | 20 | | Jul 2026 | 110K | 0.92% | 17 | 1.9K | 0.02% | 20 | | Aug 2026 | 135K | 1.1% | 16 | 2.4K | 0.02% | 20 | | Sep 2026 | 110K | 0.97% | 17 | 1.9K | 0.02% | 20 | ## How each brand is measured Brandwave collects information about searches that people make online using Drunk Elephant’s and Paula's Choice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Drunk Elephant**: Measured on the search term “drunk elephant”. - **Paula's Choice**: Measured on the search term “paula s choice”. - [Drunk Elephant profile](/demand/global-en/brands/drunk-elephant) - [Paula's Choice profile](/demand/global-en/brands/paula-s-choice) - [All skincare brands worldwide](/demand/global-en/categories/skincare-brands): The set both shares are measured inside, 20 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Drunk Elephant or Paula's Choice? In September 2026, Drunk Elephant had more branded searches than Paula's Choice among skincare brands worldwide. Drunk Elephant was estimated to have 110K branded searches compared to Paula's Choice’s 1.9K, and held a 0.97% Share of Search versus Paula's Choice’s 0.02%. ## Cite this page Brandwave. "Drunk Elephant vs Paula's Choice: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/drunk-elephant-vs-paula-s-choice This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/drunk-elephant-vs-paula-s-choice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.