---
title: "Drunk Elephant vs Estée Lauder: Which is searched more?"
description: "Which is more popular in search, Drunk Elephant or Estée Lauder? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/drunk-elephant-vs-estee-lauder"
publisher: "Brandwave"
---

# Drunk Elephant vs Estée Lauder: Which is searched more?

Which is more popular in search, Drunk Elephant or Estée Lauder? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Drunk Elephant and Estée Lauder
- **Competitive set**: Moisturizer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Drunk Elephant Share of Search**: 1.7%
- **Estée Lauder Share of Search**: 12.9%

## Which is more popular in search, Drunk Elephant or Estée Lauder?

- In September 2026, Estée Lauder had more branded searches than Drunk Elephant among moisturizer brands worldwide. Estée Lauder was estimated to have 823K branded searches compared to Drunk Elephant’s 110K, and held a 12.9% Share of Search versus Drunk Elephant’s 1.7%.
- Estée Lauder was ahead of Drunk Elephant in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Drunk Elephant’s estimated Share of Search among moisturizer brands worldwide moved from 2.7% to 1.7%, and its estimated monthly branded searches moved from 201K to 110K.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among moisturizer brands worldwide moved from 16.1% to 12.9%, and its estimated monthly branded searches moved from 1.2M to 823K.

## How did search popularity change for moisturizer brands worldwide in September 2026?

- In September 2026, Estée Lauder gained estimated Share of Search among moisturizer brands worldwide, from 12% to 12.9%.
- Estimated monthly branded searches for Drunk Elephant worldwide fell 45.3% over 12 measured months, from 201K to 110K in September 2026.

## Month by month

| Month | Drunk Elephant estimated searches | Drunk Elephant Share of Search | Drunk Elephant rank | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 2.7% | 7 | 1.2M | 16.1% | 3 |
| Nov 2025 | 301K | 3.1% | 7 | 1.8M | 18.8% | 3 |
| Dec 2025 | 246K | 2.9% | 7 | 1.5M | 17.8% | 3 |
| Jan 2026 | 201K | 2.6% | 7 | 1M | 12.8% | 3 |
| Feb 2026 | 165K | 2.3% | 7 | 1M | 14.2% | 3 |
| Mar 2026 | 165K | 2.1% | 7 | 1.2M | 15.7% | 3 |
| Apr 2026 | 165K | 2.2% | 7 | 1M | 13.6% | 3 |
| May 2026 | 135K | 1.9% | 7 | 1M | 14.2% | 3 |
| Jun 2026 | 135K | 2% | 7 | 823K | 12.4% | 3 |
| Jul 2026 | 110K | 1.7% | 7 | 823K | 12.4% | 3 |
| Aug 2026 | 135K | 2% | 7 | 823K | 12% | 3 |
| Sep 2026 | 110K | 1.7% | 7 | 823K | 12.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Drunk Elephant’s and Estée Lauder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Drunk Elephant**: Measured on the search term “drunk elephant”.
- **Estée Lauder**: Measured on the search term “estelauder”.

- [Drunk Elephant profile](/demand/global-en/brands/drunk-elephant)
- [Estée Lauder profile](/demand/global-en/brands/estee-lauder)
- [All moisturizer brands worldwide](/demand/global-en/categories/moisturizer-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Drunk Elephant or Estée Lauder?

In September 2026, Estée Lauder had more branded searches than Drunk Elephant among moisturizer brands worldwide. Estée Lauder was estimated to have 823K branded searches compared to Drunk Elephant’s 110K, and held a 12.9% Share of Search versus Drunk Elephant’s 1.7%.

## Cite this page

Brandwave. "Drunk Elephant vs Estée Lauder: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/drunk-elephant-vs-estee-lauder

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/drunk-elephant-vs-estee-lauder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.