---
title: "Drops vs Red Heart: Which is more popular by branded search?"
description: "Which is more popular in search, Drops or Red Heart? Compare estimated monthly branded-search demand and Share of Search inside the Knitting yarn set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/drops-vs-red-heart"
publisher: "Brandwave"
---

# Drops vs Red Heart: Which is more popular by branded search?

Which is more popular in search, Drops or Red Heart? Compare estimated monthly branded-search demand and Share of Search inside the Knitting yarn set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Drops and Red Heart
- **Competitive set**: Knitting yarn
- **Market**: Global
- **Month measured**: Aug 2026
- **Drops Share of Search**: 5%
- **Red Heart Share of Search**: 16.8%

## Which is more popular in search, Drops or Red Heart?

- In August 2026, Red Heart had more branded searches than Drops among knitting yarn worldwide. Red Heart was estimated to have 18.1K branded searches compared to Drops’ 5.4K, and held a 16.8% Share of Search versus Drops’ 5%.
- Red Heart was ahead of Drops in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Drops’ estimated Share of Search among knitting yarn worldwide moved from 6% to 5%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 11 months ending August 2026, Red Heart’s estimated Share of Search among knitting yarn worldwide moved from 20% to 16.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

## How did search popularity change for knitting yarn worldwide in August 2026?

- In August 2026, Red Heart lost estimated Share of Search among knitting yarn worldwide, from 17.4% to 16.8%.
- Estimated monthly branded searches for Drops worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

## Month by month

| Month | Drops estimated searches | Drops Share of Search | Drops rank | Red Heart estimated searches | Red Heart Share of Search | Red Heart rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 6% | 6 | 27.1K | 20% | 2 |
| Nov 2025 | 8.1K | 5.2% | 6 | 27.1K | 17.4% | 2 |
| Dec 2025 | 6.6K | 4.3% | 6 | 27.1K | 17.6% | 2 |
| Jan 2026 | 9.9K | 6% | 6 | 33.1K | 20% | 2 |
| Feb 2026 | 6.6K | 5.1% | 6 | 22.2K | 17.2% | 2 |
| Mar 2026 | 6.6K | 5.1% | 6 | 22.2K | 17% | 2 |
| Apr 2026 | 6.6K | 6.2% | 6 | 18.1K | 16.9% | 2 |
| May 2026 | 5.4K | 5.4% | 6 | 14.8K | 14.9% | 3 |
| Jun 2026 | 5.4K | 5.9% | 6 | 18.1K | 19.9% | 2 |
| Jul 2026 | 5.4K | 5.2% | 6 | 18.1K | 17.4% | 2 |
| Aug 2026 | 5.4K | 5% | 6 | 18.1K | 16.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Drops’ and Red Heart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Drops**: Measured on the search term “drops app”.
- **Red Heart**: Measured on the search term “red heart yarn”.

- [Drops profile](/demand/global-en/brands/drops)
- [Red Heart profile](/demand/global-en/brands/red-heart)
- [All knitting yarn worldwide](/demand/global-en/categories/knitting-yarn): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Drops or Red Heart?

In August 2026, Red Heart had more branded searches than Drops among knitting yarn worldwide. Red Heart was estimated to have 18.1K branded searches compared to Drops’ 5.4K, and held a 16.8% Share of Search versus Drops’ 5%.

## Cite this page

Brandwave. "Drops vs Red Heart: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/drops-vs-red-heart

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/drops-vs-red-heart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.