---
title: "Drops vs Lion Brand: Which is searched more?"
description: "Which is more popular in search, Drops or Lion Brand? Compare estimated monthly branded-search demand and Share of Search inside the Knitting yarn set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/drops-vs-lion-brand"
publisher: "Brandwave"
---

# Drops vs Lion Brand: Which is searched more?

Which is more popular in search, Drops or Lion Brand? Compare estimated monthly branded-search demand and Share of Search inside the Knitting yarn set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Drops and Lion Brand
- **Competitive set**: Knitting yarn
- **Market**: Global
- **Month measured**: Aug 2026
- **Drops Share of Search**: 3%
- **Lion Brand Share of Search**: 35.2%

## Which is more popular in search, Drops or Lion Brand?

- In August 2026, Lion Brand had more branded searches than Drops among knitting yarn worldwide. Lion Brand was estimated to have 64.3K branded searches compared to Drops’ 5.4K, and held a 35.2% Share of Search versus Drops’ 3%.
- Lion Brand was ahead of Drops in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Drops’ estimated Share of Search among knitting yarn worldwide moved from 3.8% to 3%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 11 months ending August 2026, Lion Brand’s estimated Share of Search among knitting yarn worldwide moved from 36.8% to 35.2%, and its estimated monthly branded searches moved from 78.6K to 64.3K.

## How did search popularity change for knitting yarn worldwide in August 2026?

- In August 2026, Lion Brand lost estimated Share of Search among knitting yarn worldwide, from 37.1% to 35.2%.
- Estimated monthly branded searches for Drops worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

## Month by month

| Month | Drops estimated searches | Drops Share of Search | Drops rank | Lion Brand estimated searches | Lion Brand Share of Search | Lion Brand rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 3.8% | 6 | 78.6K | 36.8% | 2 |
| Nov 2025 | 8.1K | 3.5% | 6 | 92.1K | 39.4% | 1 |
| Dec 2025 | 6.6K | 2.8% | 6 | 92.1K | 39.6% | 1 |
| Jan 2026 | 9.9K | 3.8% | 6 | 96.2K | 36.8% | 2 |
| Feb 2026 | 6.6K | 2.3% | 6 | 78.6K | 27.9% | 2 |
| Mar 2026 | 6.6K | 3.2% | 6 | 78.6K | 37.6% | 2 |
| Apr 2026 | 6.6K | 3.6% | 6 | 64.3K | 35.3% | 2 |
| May 2026 | 5.4K | 3.1% | 6 | 64.3K | 36.8% | 2 |
| Jun 2026 | 5.4K | 3.5% | 6 | 52.6K | 34.5% | 2 |
| Jul 2026 | 5.4K | 3.3% | 6 | 61.6K | 37.1% | 2 |
| Aug 2026 | 5.4K | 3% | 6 | 64.3K | 35.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Drops’ and Lion Brand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Drops**: Measured on the search term “drops app”.
- **Lion Brand**: Measured on the search terms “lion brand” and “lion brand yarn”, summed into one figure.

- [Drops profile](/demand/global-en/brands/drops)
- [Lion Brand profile](/demand/global-en/brands/lion-brand)
- [All knitting yarn worldwide](/demand/global-en/categories/knitting-yarn): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Drops or Lion Brand?

In August 2026, Lion Brand had more branded searches than Drops among knitting yarn worldwide. Lion Brand was estimated to have 64.3K branded searches compared to Drops’ 5.4K, and held a 35.2% Share of Search versus Drops’ 3%.

## Cite this page

Brandwave. "Drops vs Lion Brand: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/drops-vs-lion-brand

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/drops-vs-lion-brand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.