---
title: "Dreame vs iRobot: Which is more popular by branded search?"
description: "Which is more popular in search, Dreame or iRobot? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dreame-vs-irobot"
publisher: "Brandwave"
---

# Dreame vs iRobot: Which is more popular by branded search?

Which is more popular in search, Dreame or iRobot? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dreame and iRobot
- **Competitive set**: Robot vacuum brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Dreame Share of Search**: 22.6%
- **iRobot Share of Search**: 14.7%

## Which is more popular in search, Dreame or iRobot?

- In August 2026, Dreame had more branded searches than iRobot among robot vacuum brands worldwide. Dreame was estimated to have 844K branded searches compared to iRobot’s 549K, and held a 22.6% Share of Search versus iRobot’s 14.7%.
- The lead changed hands 3 times in the 11 months ending August 2026: Dreame took it in November 2025, iRobot took it in December 2025, Dreame took it in January 2026.
- Across the 11 months ending August 2026, Dreame’s estimated Share of Search among robot vacuum brands worldwide moved from 15.7% to 22.6%, and its estimated monthly branded searches moved from 570K to 844K.
- Across the 11 months ending August 2026, iRobot’s estimated Share of Search among robot vacuum brands worldwide moved from 20.1% to 14.7%, and its estimated monthly branded searches moved from 730K to 549K.

## How did search popularity change for robot vacuum brands worldwide in August 2026?

- In August 2026, iRobot lost estimated Share of Search among robot vacuum brands worldwide, from 16.1% to 14.7%.
- Estimated monthly branded searches for Dreame worldwide rose 48% over 11 measured months, from 570K to 844K in August 2026.

## Month by month

| Month | Dreame estimated searches | Dreame Share of Search | Dreame rank | iRobot estimated searches | iRobot Share of Search | iRobot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 570K | 15.7% | 4 | 730K | 20.1% | 3 |
| Nov 2025 | 1.2M | 19.7% | 3 | 1.1M | 16.8% | 4 |
| Dec 2025 | 846K | 15.6% | 4 | 1.6M | 29.4% | 1 |
| Jan 2026 | 825K | 20.2% | 3 | 726K | 17.8% | 4 |
| Feb 2026 | 674K | 19.9% | 3 | 594K | 17.5% | 4 |
| Mar 2026 | 807K | 21.6% | 3 | 593K | 15.9% | 4 |
| Apr 2026 | 686K | 19.6% | 3 | 592K | 16.9% | 4 |
| May 2026 | 818K | 21.6% | 3 | 649K | 17.2% | 4 |
| Jun 2026 | 834K | 22.4% | 3 | 532K | 14.3% | 4 |
| Jul 2026 | 818K | 22.8% | 3 | 578K | 16.1% | 4 |
| Aug 2026 | 844K | 22.6% | 3 | 549K | 14.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dreame’s and iRobot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dreame**: Measured on the search terms “dreame”, “dreame l10s”, “dreame robot vacuum”, “dreame vacuum”, “dreame vacuum cleaner”, “dreame x50”, “dreametech com”, “robot vacuum dreame”, “vacuum cleaner dreame” and “vacuum dreame”, summed into one figure.
- **iRobot**: Measured on the search terms “irobot”, “irobot com”, “irobot robot vacuum”, “irobot roomba”, “irobot vacuum”, “irobot vacuum cleaner” and “roomba”, summed into one figure.

- [Dreame profile](/demand/global-en/brands/dreame)
- [iRobot profile](/demand/global-en/brands/irobot)
- [All robot vacuum brands worldwide](/demand/global-en/categories/robot-vacuum-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dreame or iRobot?

In August 2026, Dreame had more branded searches than iRobot among robot vacuum brands worldwide. Dreame was estimated to have 844K branded searches compared to iRobot’s 549K, and held a 22.6% Share of Search versus iRobot’s 14.7%.

## Cite this page

Brandwave. "Dreame vs iRobot: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dreame-vs-irobot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dreame-vs-irobot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.