---
title: "Dr. Squatch vs Lume: Which is more popular by branded search?"
description: "Which is more popular in search, Dr. Squatch or Lume? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dr-squatch-vs-lume"
publisher: "Brandwave"
---

# Dr. Squatch vs Lume: Which is more popular by branded search?

Which is more popular in search, Dr. Squatch or Lume? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dr. Squatch and Lume
- **Competitive set**: Deodorant and body care brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Dr. Squatch Share of Search**: 24.9%
- **Lume Share of Search**: 6.7%

## Which is more popular in search, Dr. Squatch or Lume?

- In August 2026, Dr. Squatch had more branded searches than Lume among deodorant and body care brands worldwide. Dr. Squatch was estimated to have 391K branded searches compared to Lume’s 106K, and held a 24.9% Share of Search versus Lume’s 6.7%.
- Dr. Squatch was ahead of Lume in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dr. Squatch’s estimated Share of Search among deodorant and body care brands worldwide moved from 28% to 24.9%, and its estimated monthly branded searches moved from 384K to 391K.
- Across the 11 months ending August 2026, Lume’s estimated Share of Search among deodorant and body care brands worldwide moved from 6.2% to 6.7%, and its estimated monthly branded searches moved from 84.4K to 106K.

## How did search popularity change for deodorant and body care brands worldwide in August 2026?

- In August 2026, Dr. Squatch overtook Wild to rank 2nd among deodorant and body care brands worldwide, at 24.9%.
- Estimated monthly branded searches for Lume worldwide rose 25% over 11 measured months, from 84.4K to 106K in August 2026.

## Month by month

| Month | Dr. Squatch estimated searches | Dr. Squatch Share of Search | Dr. Squatch rank | Lume estimated searches | Lume Share of Search | Lume rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 384K | 28% | 1 | 84.4K | 6.2% | 5 |
| Nov 2025 | 581K | 33.5% | 1 | 68.1K | 3.9% | 5 |
| Dec 2025 | 492K | 29.8% | 2 | 69.1K | 4.2% | 5 |
| Jan 2026 | 384K | 27.6% | 1 | 69.6K | 5% | 5 |
| Feb 2026 | 384K | 28.9% | 1 | 69.3K | 5.2% | 5 |
| Mar 2026 | 391K | 26.7% | 1 | 105K | 7.2% | 5 |
| Apr 2026 | 391K | 27.8% | 1 | 108K | 7.7% | 5 |
| May 2026 | 400K | 27.1% | 1 | 108K | 7.3% | 5 |
| Jun 2026 | 336K | 23.4% | 2 | 106K | 7.4% | 5 |
| Jul 2026 | 327K | 20.8% | 3 | 112K | 7.1% | 5 |
| Aug 2026 | 391K | 24.9% | 2 | 106K | 6.7% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dr. Squatch’s and Lume’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dr. Squatch**: Measured on the search terms “dr squatch”, “dr squatch deodorant”, “dr squatch soap”, “dr. squatch” and “drsquatch”, summed into one figure.
- **Lume**: Measured on the search terms “lume antiperspirant”, “lume body wash”, “lume deodorant” and “lume wipes”, summed into one figure.

- [Dr. Squatch profile](/demand/global-en/brands/dr-squatch)
- [Lume profile](/demand/global-en/brands/lume)
- [All deodorant and body care brands worldwide](/demand/global-en/categories/deodorant-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dr. Squatch or Lume?

In August 2026, Dr. Squatch had more branded searches than Lume among deodorant and body care brands worldwide. Dr. Squatch was estimated to have 391K branded searches compared to Lume’s 106K, and held a 24.9% Share of Search versus Lume’s 6.7%.

## Cite this page

Brandwave. "Dr. Squatch vs Lume: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/dr-squatch-vs-lume

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dr-squatch-vs-lume. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.