---
title: "Dr Pepper vs Pepsi: Which is searched more?"
description: "Is Dr Pepper or Pepsi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soft drink brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/dr-pepper-vs-pepsi"
publisher: "Brandwave"
---

# Dr Pepper vs Pepsi: Which is searched more?

Is Dr Pepper or Pepsi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soft drink brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dr Pepper and Pepsi
- **Competitive set**: Soft drink brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dr Pepper Share of Search**: 9.3%
- **Pepsi Share of Search**: 11.4%

## Is Dr Pepper or Pepsi more popular in search?

- In September 2026, Pepsi had more branded searches than Dr Pepper among soft drink brands worldwide. Pepsi had about 823,000 branded searches, while Dr Pepper had 673,000. Pepsi made up 11.4% of all soft drink brand searches we track, and Dr Pepper accounted for 9.3%.
- Pepsi was ahead of Dr Pepper in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dr Pepper’s share of searches among soft drink brands worldwide moved from 11.7% to 9.3%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Pepsi’s share of searches among soft drink brands worldwide moved from 11.7% to 11.4%, and its estimated monthly branded searches held steady at 823K.

## How did search popularity change for soft drink brands worldwide in September 2026?

- In September 2026, Dr Pepper overtook Sprite to rank 3rd among soft drink brands worldwide, with 9.3% of the searches.
- In September 2026, Pepsi gained share of searches among soft drink brands worldwide, from 10.2% to 11.4%.

## Month by month

| Month | Dr Pepper estimated searches | Dr Pepper Share of Search | Dr Pepper rank | Pepsi estimated searches | Pepsi Share of Search | Pepsi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 11.7% | 2 | 823K | 11.7% | 3 |
| Nov 2025 | 823K | 13.1% | 2 | 823K | 13.1% | 3 |
| Dec 2025 | 673K | 10.6% | 2 | 673K | 10.6% | 3 |
| Jan 2026 | 673K | 10.6% | 3 | 823K | 13% | 2 |
| Feb 2026 | 673K | 11% | 3 | 823K | 13.4% | 2 |
| Mar 2026 | 673K | 9.7% | 3 | 823K | 11.8% | 2 |
| Apr 2026 | 823K | 11.4% | 2 | 823K | 11.4% | 3 |
| May 2026 | 823K | 7.6% | 2 | 823K | 7.6% | 3 |
| Jun 2026 | 550K | 5.2% | 4 | 823K | 7.8% | 2 |
| Jul 2026 | 550K | 6.6% | 4 | 823K | 9.8% | 2 |
| Aug 2026 | 673K | 8.4% | 4 | 823K | 10.2% | 2 |
| Sep 2026 | 673K | 9.3% | 3 | 823K | 11.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dr Pepper’s and Pepsi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dr Pepper**: Measured on the search term “dr pepper”.
- **Pepsi**: Measured on the search term “pepsi”.

- [Dr Pepper profile](/demand/global-en/brands/dr-pepper)
- [Pepsi profile](/demand/global-en/brands/pepsi)
- [All soft drink brands worldwide](/demand/global-en/categories/soft-drink-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Dr Pepper or Pepsi more popular in search?

In September 2026, Pepsi had more branded searches than Dr Pepper among soft drink brands worldwide. Pepsi had about 823,000 branded searches, while Dr Pepper had 673,000. Pepsi made up 11.4% of all soft drink brand searches we track, and Dr Pepper accounted for 9.3%.

## Cite this page

Brandwave. "Dr Pepper vs Pepsi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/dr-pepper-vs-pepsi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/dr-pepper-vs-pepsi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.